Manager - Web and Social Media Operations

About the job

Strategic context:

Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class Omnichannel engagement strategy, including development of standards & best practices across markets and brand teams, as well as executional planning and support of local Omnichannel approaches (including change management). GTMC will also collaborate closely with Digital to provide consistent tools.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As Manager - Web and Social Media Operations within our Hyderabad Hub, you'll be responsible for supporting the Web and Social Media Operations team, ensuring seamless business continuity and driving strategies aligned with global priorities in Content Operations, GenAI, and digital presence optimization.

Main Responsibilities:

The overall purpose and main responsibilities are listed below:

Drive the Web and Social Media Operations Hub strategy and operationalization focusing on web development, web tagging/analytics, SEO/SEM, and social media/digital presence optimization. Lead automation and integration of web search process with AI enabled tools/platforms (as relevant). Collaborate with Content Powerhouse/Content Operations Hub and other cross-functional teams to facilitate content dissemination, ensure accurate data collection and reporting, support data-driven decision-making, improve SEO rankings, and user engagement.

• Manage budget allocation and vendor relationships crucial for web development and digital marketing tools
• Drive DPR/digital supervisor support, ensuring seamless integration of digital marketing campaigns and initiatives
• Assist the team in understanding the scope and demand of the current scenario required for campaign optimization
• Drive planning, implementing, and managing the social media strategies and manage campaigns for increasing the visibility, traffic, and conversions of the target audience
• Gather business intelligence for decision-making
• Report on web analytics and derive actionable insights for senior leadership, ensuring strategic alignment and performance optimization
• Monitor & drive website performance, perform in-depth performance analysis and extract reports to gather competitive and optimization metrics and implement strategies to optimize performance
• Implement and manage web tagging solutions, including setting up and maintaining tags through Google Analytics
• Drive efficiency in monitoring and optimize tag performance, conduct audits and troubleshooting to resolve tagging issues promptly and effectively
• Monitor and analyze website metrics such as traffic and conversions; recommend and implement improvements to enhance website performance and user experience (user-friendly websites with responsive layouts)
• Implement new features and enhancements based on business needs
• Drive & monitor dissemination of content to websites and social media platforms (CMS, Campus +, HCP & patient website portals); manage PV monitoring and adjust/ delete posts

• People: (1) Maintain effective relationship with the stakeholders within the allocated GTMC pillar and cross-pillars – with an end objective to transform web & social media capabilities, and build talent pool as per requirement; (2) Provide guidance on operational capabilities, agile methodologies, thoughtful risk taking, automation & innovation (including GenAI); (3) Partner with team to strengthen capabilities and support individual development plans (4) Collaborate with cross-functional teams in GTMC to build digital transformation/to bring innovative digital solutions
• Performance: (1) Provide strategic support across GTMC pillars; (2) Support development of tools, technology, and processes to constantly improve quality and productivity (3) Coach team to become subject matter, process, and technological experts; (4) Perform trouble shooting for web search, tagging, and social media related technical issues and (5) Recommend, lead, and implement tactical process improvements within the department and division-wide
• Process: (1) Support delivery of projects in terms of tools, technology, quality, timeliness, efficiency, and high technical standards for deliveries; (2) Contribute to overall quality enhancement by ensuring high technical standards for the output produced by the Hub; (3) Secure adherence to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards; (4) Help build capabilities across GBUs/therapeutic area(s); (5) Work with selected vendors within the region to deliver the required deliverables as per defined process; (6) Leverage advanced training delivery tools and techniques for enhancing the effectiveness of process delivery
• Stakeholder: (1) Work closely with GTMC/Omnichannel pillars (Global, Local, and Hub) to identify web & social media optimization need and (2) Liaise with cross-functional Omnichannel teams to provide relevant and customized search/tagging/content dissemination/website optimization solutions to enhance campaign performance

About you

• Experience: Overall experience of >8 years including but not limited to web & social media analytics/SEM/SEO/web development/content dissemination; pharma/biotech experience is preferred; 2-4 years of multichannel/omnichannel marketing strategy, campaign planning and execution experience is desirable
• Soft skills: Stakeholder management; proficient in written & oral communication skills; people management/ability to manage diverse teams; strong organizational and time management skills; and ability to work independently and within a team environment
• Technical skills: A candidate with a mix of below listed technical skills would be preferred
  • Analytical mindset to make data-driven decisions and derive insights from web analytics and performance metrics
  • Demonstrated experience in deploying search strategies
  • Experience working with Google, Bing, and social media (YouTube, Facebook, Instagram, Pinterest, Twitter, Snapchat, LinkedIn) and data & analytics platforms
  • Demonstrated experience in reviewing copy/ad
  • Experience in building inbound organic search traffic and improving SERPs
  • A background in creating reports showing web analytics data and site evaluations
  • Functional understanding of HTML, CSS, JavaScript, and front-end frameworks
  • Previous experience with Magnolia and other back-end development frameworks and content management systems (CMS)
  • Experience in Google Analytics tools (Google Tag Manager, Amplitude, Funnel.io, Mouseflow) and/or web analytics tools, version control systems (e.g., Git), and web security best practices
  • Knowledge of digital marketing principles and strategies, with a focus on data collection and analysis
  • Strong analytical skills to monitor and optimize tag performance, ensuring data accuracy and integrity
• Education: University degree level (Graduate degree, business, marketing, information systems, web/graphic design, or related field; degree in life sciences/pharmacy/similar discipline is preferred). Additionally, relevant advanced/postgraduate degree in computer science/engineering/management/business analytics/life sciences/similar discipline is desirable
• Languages: Excellent knowledge of English language (spoken and written)

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave
• Play a key role in shaping and optimizing our content strategy, driving business growth and achieving impactful results

Pursue progress, discover extraordinary.

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!