Consumer & Market Insights Lead

In Opella (Sanofi CHC), abbiamo una missione ben precisa: lavoriamo con passione, ogni giorno, per aiutare le persone a stare meglio, sollevandole dai piccoli problemi che si possono manifestare ogni giorno.

Tutto ciò che facciamo è incentrato sulle persone – i nostri consumatori, i nostri clienti, i farmacisti, e i nostri dipendenti – in tutto il mondo. Integriamo la sostenibilità nella nostra missione aziendale e operiamo responsabilmente dal punto di vista sociale e ambientale.

Stiamo costruendo dei “love brand”, che toccano 1 miliardo di consumatori in tutto il mondo e che hanno l'opportunità di migliorare la vita delle persone in diversi ambiti: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness e Cough, Cold & Flu.

Il nostro obiettivo è di diventare la miglior azienda Fast Moving Consumer Health nel mondo e per il mondo, e per questo vogliamo creare un ambiente di lavoro dove le persone possano svilupparsi, crescere e dare il meglio di sé stesse.

JOB PURPOSE

Influence the business strategic roadmap and raise consumer centricity throughout the zone organization in accordance with FMCH vision of Opella organisation. Lead all CMI research activities (primary/secondary) for Italy.

KEY RESULTS / ACCOUNTABILITIES

Influence the business strategic roadmap of the country/zone

Support business to identify the sources of growth and propose directions for new opportunities.
Drive consumer connections for insight generation
Drive the integration of insights into business strategies and tactics
In partnership with Growth Performance Hub, hardwire insights & opportunities based on Opella’s performance vs market, market/segment/channel growth.

Define the country/zone Consumer and Market Insights roadmap

Ensure alignment with the strategic business objectives of Italy Growth Model.
Identify knowledge gaps and propose market research plans to address.
Work closely with Global category CMI Leads to ensure compliance of all CMI activities concerning Global brands.
Inspire and excite the business teams by leveraging new techniques and approaches to develop unique insights that represent the voice of consumer.

Contribute actively to Best in Class CMI

Zone to global: share & reapply of best work, be an ambassador for the local consumers and enable global teams to develop winning brands & innovation for the country/region.
Local to local: within the zone raise the bar of CMI excellence by fostering a share & reapply and continuous learning culture.
Global to zone: influence/lead development & lead roll-out of global capabilities at local level
Drive consumer centricity in the day to day
Build strong partnerships & community with all CMI leads within the region and CMI global leader.
Establish close working relationships with the Global Shopper CMI lead, Global CXI Lead and relevant Global Category CMI team members and the global CMI community in general.
Build strong relationships with key external partners (primary and secondary research agencies) to ensure excellent project delivery (on time and in budget).
Ensure timely and compliant execution of PV requirements in CMI processes (itracker, PO, etc)

KEY WORKING RELATIONSHIPS

INTERNAL

Cross Functional Collaboration with:

Local, Global and Regional Category and Brand leads
Media, Digital, HCP & Shopper
Zone Growth Performance Hub team
Customer Hub Team & Science Hub Team

EXTERNAL

Would be expected to be involved with:  

Market Research Agencies
Advertising and Media Agencies
Key opinion leaders
Pharmacists & Doctors

REQUIREMENTS OF THE ROLE

Experience

8-10 years’ experience working in market research
Proven success in identifying and sharing consumer and shopper insights
Previous experience in FMCG and/or selfcare industries are a plus
Working knowledge of Secondary Data Sources used in CHC i.e. IQVIA, Nicholas Hall, Ipsos
Measurement experience is a plus. Digital campaign measurement or Marketing mix models.

Competencies

Exceptional leadership – skills to envision, engage, enable, and execute
Autonomy, strong presence & inspirational ability
Excellent communication skills, both written and verbal
Strategic, integrative and analytical thinking
Strong collaboration and influence skills up-down-across organizations and cultures/geographies
Ability to balance long-term strategic priorities with short-term business needs
Creativity and problem-solving
Strong flexibility to adapt to constantly changing business environment

Languages

Italian native
Fluent in English

Qualification

Degree in Business or related field