Omnichannel Specialist

Job title: Omnichannel Specialist

• Hiring Manager: Omnichannel Head Italy
• Location: Milan

About the job:

GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class Omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local Omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.

Main responsibilities:

• Work with brand teams to translate Customer engagement plans into Omnichannel journeys​.
• Run Omnichannel campaigns development & execution on relevant platforms, including management of content adaptation to channel requirements, in line with global standards, tools and processes.
• Responsible for engagement with agencies and Hub teams to ensure smooth content and campaign deployment.
• Act as Omnichannel expert. Be the go-to person for understanding the technicalities and best practices of these channels, providing guidance to business partners to deliver best-in-class customer experiences.
• Support the change management implementation within his/her BU for adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency.
• Engage with I&A team to continuously analyze campaign performance and continuously optimize customer/content/channel plan.
• Transferring knowledge and insights gained from successful campaigns and best practices to [BU] commercial and cross-functional teams, fostering a culture of shared learning and continuous improvement.

About you:

• Experience: working on Omnichannel, Customer Engagement or Digital Marketing operations, with a focus on content mapping and campaign execution; Strong execution skills with proven delivery of outstanding results, Omnichannel experience and expertise, with existing Omnichannel tools & projects proficiency (e.g SFMC, Magnolia), Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT knowledge and skills, proven impactful communication, presentation, persuasion, skills ability to work cross-functionally.
• Soft and technical skills: Good analytical skills; Ability to prioritize; Financial acumen; Over achievement against set objectives; Ability to take quality and agile decisions, Leads by example and walks the talk; Role models Play-To-Win principles and behaviors; Demonstrates a high level drive, passion and ambition for high performance; Challenges continuously the status quo; Has well-developed time management skills, mastering in prioritizating tasks and planning own workloads to ensure deadlines and desired results are met, Has experience of successfully to deliver high performance in multicultural environments and in a matrix organization; Works well in cross-functional teams, Strategic thinkingHands-on, execution and result orientation, accountability, creativity, initiative, high persistence and resilience, stress management, learning agility, ability to work on one’s own, continuous improvement, listening skills.
• Languages: Fluent in English and Italian language it's a plus.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and also weeks’ gender-neutral parental leave.