Associate Director, Consumer Marketing

Job title: Associate Director, Consumer Marketing

You are an experienced Marketing leader with a strong background in direct-to-consumer strategy development, brand design, and execution. You have in-depth consumer marketing expertise and a track record of delivering outstanding results through innovative solutions in launches and developing new markets. You excel in omnichannel strategy development with strong expertise in digital best practices and media planning & optimization.

Collaboration, solution orientation, and outcome-driven approach are not just buzzwords to you – they're your mindset, and you live them every day! You are a strong communicator who can articulate your point clearly and with conviction.

Reporting to the Senior Director, Consumer Marketing, this vital role within the Tzield marketing team oversees the evolution, execution, and measurement of key consumer marketing strategies and tactics supporting the Type 1 Diabetes Franchise. You will develop an intimate understanding of core patient needs to guide all aspects of patient engagement, from disease awareness to screening education to at risk patient populations and treatment with Tzield.

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.

Main Responsibilities

• Ensuring a strong strategy for the unbranded screening education campaign, evolving core unbranded messaging & creative, and infusing the patient voice through influencers & patient ambassadors with end-to-end responsibility including strategy, development, RC approval process and roll-out

• Serve as the unbranded partner to the GTMC Omnichannel lead, working together to ensure strategic alignment and to design and implement a best-in-class digital ecosystem and execution of omnichannel campaigns across key channels including search, social, display, video, and CRM

• Work closely with Consumer Insights team to develop and execute insight gathering and testing

• Establish disciplined executional plans, establish and track KPIs on a frequent basis and enhance and optimize consumer engagement programs based on insights and performance data

• Oversee the timely submission of all jobs into Veeva through the management of agencies. Navigate RC processes and build rapport with team members to remain compliant while ensuring brand tactics remain relevant and valuable

• Contribute to strategy development and brand planning, ensuring alignment with HCP, Payer, PSS and broader portfolio priorities

• Stay informed of evolving marketplace conditions and competitive landscape

• Ensure all marketing efforts comply with established corporate and industry compliance guidelines

About You

Basic Requirements

• Bachelor's Degree

• 5+ years' experience in the pharmaceutical or biopharmaceutical industries with 3+ years of Consumer Marketing experience

• Strong analytical and strategic thinking skills

• Demonstration of complex project management success and cross-functional team alignment

• Ability to influence, mobilize and manage a complex set of internal stakeholders and processes.

• Team orientation and willingness to go the “extra mile” and work with agility

• Experience with MLR (Medical, Legal, Regulatory) review process

• Excellent organizational, interpersonal, communication, and presentation skills

• Experience managing advertising agencies and related budgets

• Proficiency in multichannel integrated marketing and campaign execution

• Ability to travel approximately 25% of the time

• Currently legally eligible to work in the U.S.

Preferred Requirements

• Launch experience

• Experience in diabetes and/or in the Specialty / Rare disease space

• MBA or other relevant advanced degree

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law

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