Director, NA Omnichannel Analytics

Job Title: Director, NA Omnichannel Analytics Lead

Location: Morristown, NJ

About the Job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Our Team:

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes

• Free up capacity in marketing teams to focus on brand and content strategy

• Accelerate and standardize omnichannel operations processes

• Improve sharing of best practice

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

• Realize efficiencies and economies of scale across the North America and Global marketing organizations

Main Responsibilities:

The Director, NA Omnichannel Analytics leads a team responsible for defining and operationalizing the gold standard for CRM, Media, and Digital channel performance across Omnichannel Marketing in North America. This role ensures performance measurement is not just reactive, but proactively informs strategy, innovation, and continuous optimization.

Core responsibilities include but are not limited to:

• Lead and develop a high-performing analytics team that sets benchmarks and delivers forward-looking insights to GTMC Omnichannel, brand marketing, and channel owners across Sanofi’s North American portfolio.

• Establish best-in-class performance measurement frameworks for CRM, media, and digital channels, ensuring consistency, comparability, and business relevance.

• Conduct data analytics and performance deep dives to uncover drivers of success and areas for improvement across omnichannel campaigns.

• Design and implement robust media and CRM testing methodologies, surfacing actionable insights that directly enhance marketing effectiveness and ROI.

• Define and maintain key performance indicators (KPIs) that reflect evolving business needs and channel expectations, and lead analysis to support strategic decision-making.

• Own the design and automation of scalable reporting processes that deliver consistent, high-impact insights to stakeholders at all levels.

• Guide the onboarding and continuous development of both North American and offshore analytics talent, ensuring alignment with Sanofi’s strategic priorities.

• Collaborate with Global, Brand, Digital, and GTMC OC stakeholders to ensure alignment and excellence in campaign execution and measurement.

• Drive innovation in omnichannel operations through proactive process improvements, insights sharing, and the promotion of agile, data-driven marketing practices.

• Serve as a key thought leader in analytics transformation initiatives, bringing vision, structure, and executional excellence to complex change programs.

• Foster strong relationships with external analytics, media, and CRM partners to elevate performance standards and deliver exceptional business value.

About You

Skills:

• Deep expertise in Machine Learning, Artificial Intelligence, Predictive Modelling, and other analytical techniques in a pharmaceutical marketing context

• Deep familiarity with the US media landscape

• Familiarity with current relevant regulations, how these impact web marketing strategies, and maintaining awareness of any relevant evolution in the regulatory landscape

• Deep knowledge and understanding of omnichannel marketing principles

• Understanding of general marketing tactics, processes, and requirements for execution of tactics

• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment

• Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization

• Excellent verbal and written communication skills

• Collaborative, high energy team player

• Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience:

• Bachelor’s degree in computer science, statistics, mathematics, or equivalent experience

• 7+ years of experience of conducting data analytics using multiple programming languages (R, SAS, Python…)

• Proven experience scoping, conducting, and synthesizing analysis for senior, non-technical leadership

• Experience working in matrixed teams, collaborating cross-functionally

• Experience in working in a regulated industry, pharmaceutical industry preferred.

Why Choose Us?

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.