Lead, Advanced Analytics, Omnichannel

Job title: Lead, Advanced Analytics, Omnichannel

About the Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos between business units and duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Lead, Advanced Analytics, Omnichannel will perform analytics initiatives across all digital channels, responsible for presenting media channel performance and integrated insights to leadership. This individual will be an integral partner to Sanofi brand teams and the Media teams across all in-line indications. This individual will also be a critical member of the Advanced Analytics team, partnering with Advanced Analytics and Marketing Effectiveness Analytics leads to assess and improve promotional effectiveness across all media channels.

We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?


Main Responsibilities:

Act as strategic partner to Sanofi Media and Omnichannel teams in understanding channel performance, assessing new tactics, and pushing forward omnichannel initiatives:

• Partner with Media team to develop and execute short and long-term measurement plans for proposed campaign tactics

• Work closely with Media and Omnichannel teams and agency partners to assess and inform campaigns’ technical measurement and data requirements (e.g. tagging, web analytics coding)

• Support launch of new tactics by informing the setup and design of A/B testing, other case control studies and/or deep dive analyses to understand business needs

• Drive integration of omnichannel dynamics with broader analytics activities to help paint full picture of marketing execution and customer engagement

Lead development and maintenance of KPI reports for performance by channel (Display, Streaming, OLV, Social, Search, Web, Email):

• This includes liaising with external data aggregation and reporting partners as well as creating internal dashboards to help further synthesize information and enable business decisions

• Engage with agency partners to ensure insights are based on reliable, high-quality information and weave in context surrounding media execution strategy

Partner with Brand and Advanced Analytics teams to deliver high quality analytical deliverables across all areas of the business:

• Collaborate on ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic effectiveness, salesforce execution and customer adoption metrics

• Consult with broader analytics team to ensure consistency of business logic across all analytical deliverables

• Collaborate with Data Management and Digital teams to lead the internal integration of Media execution data across all channels

• Directly supervise day-to-day operations of Hub teams, ensuring contributors are successfully implementing GTMC processes for Sanofi. Consistent oversight of related Hub activities is performed whether Hub contributors report to this role or not.

• Collaborate with Hub contributors to fulfil business needs, regularly meeting with the Hub to review completed work and manage Hub activity timelines / prioritization

• Advise Hub contributors on GTMC processes, involved I&A tools, inputs and outputs as well as business principles.

• Partner with the Hub on development of projects in support of advanced analytics

About You

Education Requirements

• BA/ BS degree required, a scientific degree (either MS/ PhD) with a concentration in marketing and/or quantitative fields is preferred

Skills and Competencies

• 7+ years of experience of Analytics or Consulting experience, with at least 1 years’ experience working as a media analyst at a marketing agency, media company, or related organization

• Strong analytical acumen and quantitative skills with a demonstrated ability to translate information and data into actionable insights and strategic recommendations

Experience with key pharmaceutical data sources and analytics platforms, including:

• CRM systems (e.g., Veeva, Salesforce, etc.)

• Media platform reporting tools (e.g., CM360 / SA360, Meta Business Manager, etc.)

• Site analytics platforms (e.g., Google Analytics & Adobe Analytics)

• Customer Data Platforms (e.g. Segment)

• Pseudonymous analytic environment (e.g. Liveramp)

• Data management & analysis platforms (e.g., Databricks, Snowflake, etc.)

• Data visualization / business intelligence tools (e.g., Tableau, Qlik, Power BI, etc.)

• MS Office applications (Excel, PowerPoint, Word)

• Proficiency in programming languages, preferably SQL and Python

Soft Skills

• Effectively influence in a highly matrixed environment

• Effectively and confidently communicate to various audiences, including senior leadership

• Synthesize complex ideas to simple

• Strong learning agility and high degree of curiosity

• Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning

• Strong work ethic and personal motivation

• Ability to think strategically in an ambiguous environment and flex and pivot as the business requires

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

BRIDGEWATER, NJ ONLY – Office Location Update​

Sanofi's Bridgewater, NJ office is scheduled to relocate to Morristown, NJ on or around March 24, 2025 and this role will then be based in Morristown, NJ.​

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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