Global Brand Lead Initiv

Neuilly-sur-Seine

About the job

At Sanofi, we’re committed to providing the next-gen healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before. Join our Global Growth Hub as Global Brand Lead Initiv and you can help make it happen. Your job? Be part of the driving force that supercharge our growth while staying laser-focused on our consumers. We excel at creating loved brands and making ground-breaking innovations the cornerstone of our long-term growth strategy. What sets us apart is our ability to provide insights that stand the test of time, and our ever-improving proficiency in digital, HCP, e-commerce, and sustainability. We're not just a team; we're a purpose-driven collective, with a brand-centric ethos that guides our every move. Our grand vision - to be the best Fast-Moving Consumer Health (FMCH) in / for the world.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities

• Defines brand equity, brand positioning and LT plan, leveraging inputs from ZBL on consumer & shopper insights, demand analysis, competitive intel., content strategy

• Defines brand assets (logos, typography, taglines, etc.)

• Defines the global brand campaign strategy (timing, positioning, budget)

• Lead a cross-functional dialogue to get alignment on the brand strategy by developing respective functional tactical plans meeting the strategic imperatives of the brand.

• Focal point of contact responsible for A&P allocation and follow-up of the brand global budget.

• Measure the success of the communication mix in key countries and take action to ensure its effectiveness (MMM).

• Leads the content creation and orchestrate the E2E experience plan.

• Lead, develop, implement a portfolio support model, including but not restricted to media, A&P that can help achieve brand vision and bring to life new brand architecture.

• Tracks monthly brand performance (actuals & KPIs, on marketing & financials aspects) and support Global Head & Zone leads to achieve objectives on market share, sales volume growth, brand equity, and brand health.

• Build strong, strategic partnerships with global creative and media agencies.

• Identification and Development of new Geographies for expansion.