Global Brand Lead Initiv
Neuilly-sur-Seine, France Permanent Date posted Aug. 09, 2024Global Brand Lead Initiv
Neuilly-sur-Seine
About the job
At Sanofi, we’re committed to providing the next-gen healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before. Join our Global Growth Hub as Global Brand Lead Initiv and you can help make it happen. Your job? Be part of the driving force that supercharge our growth while staying laser-focused on our consumers. We excel at creating loved brands and making ground-breaking innovations the cornerstone of our long-term growth strategy. What sets us apart is our ability to provide insights that stand the test of time, and our ever-improving proficiency in digital, HCP, e-commerce, and sustainability. We're not just a team; we're a purpose-driven collective, with a brand-centric ethos that guides our every move. Our grand vision - to be the best Fast-Moving Consumer Health (FMCH) in / for the world.
At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.
Main responsibilities
Defines brand equity, brand positioning and LT plan, leveraging inputs from ZBL on consumer & shopper insights, demand analysis, competitive intel., content strategy
Defines brand assets (logos, typography, taglines, etc.)
Defines the global brand campaign strategy (timing, positioning, budget)
Lead a cross-functional dialogue to get alignment on the brand strategy by developing respective functional tactical plans meeting the strategic imperatives of the brand.
Focal point of contact responsible for A&P allocation and follow-up of the brand global budget.
Measure the success of the communication mix in key countries and take action to ensure its effectiveness (MMM).
Leads the content creation and orchestrate the E2E experience plan.
Lead, develop, implement a portfolio support model, including but not restricted to media, A&P that can help achieve brand vision and bring to life new brand architecture.
Tracks monthly brand performance (actuals & KPIs, on marketing & financials aspects) and support Global Head & Zone leads to achieve objectives on market share, sales volume growth, brand equity, and brand health.
Build strong, strategic partnerships with global creative and media agencies.
Identification and Development of new Geographies for expansion.
About you
Graduate degree in marketing or business + MBA.
5+ years of senior level marketing, brand strategy experience or similar role in OTC or FMCG.
International experience.
Extensive experience and strong track record in strategic and operational marketing including insight generation and activation.
Specialized knowledge/others.
Excellent communication skills.
Analytical and problem-solving mindset.
Creative and compelling storyteller.
Strategic thinker and excellent presentation skills.
Team spirit and ability to be flexible.
Persuasiveness & influence.
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Pursue Progress. Discover Extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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