Customer Engagement Manager – MYSG Dupixent Respiratory
Petaling Jaya, MalaisieSingapour, Singapour Permanent Date de publication Nov. 11, 2024
Job title: Customer Engagement Manager – MYSG Dupixent Respiratory
Location: Malaysia
About the job
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. significant contributor to our business and our innovation pipeline.
Main responsibilities:
Embed transformation of the Go-To-Customer model to an agile, sustainable and flexible model for the country aligned with GenMed transformation Go-To-market transformation vision.
Design and implement the local customer engagement plan related to the customer segment under his/her responsibility.
Implement the country long-term strategy to achieve excellence in Omni-Channel activities and customer engagement and take the necessary steps to implement a strong MCE, in permanent collaboration with MCO marketing, medical and key support partners (ITS, Business Operations & support, legal, compliance, regulatory affairs).
Develop a strong CE network within the Country by sharing and supporting the implementation of best practices.
Ensure all local teams are equipped with necessary knowledge and tools related to Customer engagement, Omni-Channel activities.
Participate in cross country CE projects.
Customer Engagement local level strategy and operational plan preparation and execution in constant collaboration with the marketing, medical and commercial team.
Contribute to the CE network and ensure that all programs, resources and tools are harmonized and at the highest standard of excellence.
Define best practice content strategy implementation in respect to positioning and messages delivered by marketing (Glocal model).
Preparation of well-articulated requirements regarding channels development to be presented to BOS dept. and further channels effective usage with Omni-Channel approach.
KPIs set up & monitoring in cooperation with BOS with respect to external and internal benchmarks
Proficiently pull analyses and share data on monthly and quarterly basis to highlight insights and make actionable decisions with local marketing and commercial team and across MCO CE network
Develop or adapt customer/brand value propositions aligned brand/GBU Glocal strategy
Work closely with medical and commercial teams while developing and implementing CE strategy and plans.
Capability to innovate and drive change.
Collaborate effectively with other functions including BOS, ITS, Regulatory, Legal, Purchasing and Finance.
Excellent verbal and written communication skills with the ability to interact effectively with people at all levels.
Demonstrates a high level of drive and ambition for optimal business results and injects energy and enthusiasm into the organization.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of certain channel/campaign objectives.
Identify, measure and track key performance indicators at strategic and operational level to determine customer engagement plans results/success and business impact.
Acts in line with all ethical & compliance rules of the Group.
Takes personal accountability for understanding how to work in an ethical and compliant way. Highlights and, if necessary, escalates the actions or behaviours of internal and external people when they are not appropriate. Asks questions to colleagues, peers or manager when not sure of the appropriate way to complete tasks, to find a solution and helps others when required. Pro-actively seeks to understand and find ways to develop understanding of the Sanofi code of ethics, local relevant associations’ code of practice and internal control standards;
Comply with all Sanofi HSE Corporate Policy & Requirements as well as local procedures and traffic regulations
About you
Minimum of 5 years’ experience in pharmaceutical industry, in an international environment.
Experience in a specialty field is an advantage.
Specialist in Customer Engagement or strong experience around commercial and/or tactical marketing
Proven Team/network/community management
Excellent communication skills (including English), ability to involve people
Experience of work in cross-functional teams, high level of collaboration within the team
Creativity and focus on finding solutions to achieve results
Working closely with Sales and other transversal teams such as ITS, CRM, Market Research, Training, Medical, Public Affairs, Market Access, Legal/DPO (GDPR) and other stakeholders.
Cooperation with other Country/MCO/Cluster teams, to share experience and coordinate CE operations on a proper level.
Marketing knowledge, strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT knowledge and skills (Outlook, Word, Excel, PowerPoint), proven project management skills, communication,
Business: Understands business environment and climate; Able to prospect for/ generate new opportunities; Numerate and with good analytical skills; Ability to prioritize; Overachievement against set objectives; Ability to work on their own initiative and make quality decisions; Good selling skills; Excellent interpersonal skills to negotiate, communicate, present, persuade and argument among internal Primary Care teams, KOLs, healthcare decision-makers, physicians and patients. Experience of managing effective customer consultation including using social media tools in business.
Leadership: Engages others through active communication; Demonstrates a high level drive, passion and ambition for optimal results; Challenges the current market status quo; Develops fresh approaches in order to deliver results. Well-developed time management skills. The ability to prioritize tasks and plan own workloads to ensure deadlines are met.
Networking: Strong relationship builder with internal and external customers; Seeks out new opportunities; Demonstrates Team Working and sharing of best practice.
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