DulcoLax Brand Manager

DulcoLax Brand Manager- Sanofi - Reading - Hybrid

DulcoLax is the world’s leading laxatives brand and a trusted name in digestive health. We are committed to empowering consumers to feel their best by providing reliable solutions to support digestive wellness. This is a unique opportunity to join a high-performing, market-leading team and drive the success of a brand that is both beloved by consumers and respected by healthcare professionals.

Role Overview:
We are seeking a dynamic and strategic Brand Manager to lead DulcoLax in the UK market. In this role, you will oversee the end-to-end management of the DulcoLax brand locally, driving performance, market share growth, and brand equity. Based in Reading-UK, this position will report to the Zone Brand Lead in a Global structure. You will work closely with cross-functional teams to ensure DulcoLax continues to outpace the market and maintain its leadership position.

Key Responsibilities:

• Strategic Leadership:Develop and execute the UK brand strategy, ensuring alignment with global priorities while addressing local market dynamics.

• Commercial Performance:Own the brand P&L, driving sales and profitability targets through effective marketing strategies and innovation initiatives.

• Consumer Insight:Leverage market research and consumer insights to shape marketing plans, ensuring relevance and resonance with target audiences.

• Campaign Management:adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build brand awareness and love.

• Product Portfolio:Oversee the product portfolio, including launches, line extensions, and SKU rationalisation, ensuring optimal market fit and growth potential.

• Stakeholder Collaboration:Partner with cross-functional teams, including sales, medical, regulatory, and supply chain, to deliver seamless execution of brand plans.

• Agency Management:Lead external agencies in the development of creative assets and media plans, ensuring high-quality output and ROI.

• Compliance & Governance:Ensure all marketing activities adhere to relevant legal, regulatory, and ethical standards in the UK healthcare sector.

Qualifications & Skills:

• Proven experience in brand management, preferably within OTC, FMCG, or healthcare sectors.

• Demonstrated ability to craft and execute consumer-centric marketing strategies.

• Excellent communication and interpersonal skills, with a track record of collaborating across diverse teams.

• Creative thinker with a results-driven mindset and a passion for building brand love.

• Knowledge of the UK healthcare market is a strong advantage.

• Commercial awareness with experience managing P&L responsibilities.

• Bachelor’s degree in Marketing, Business, or a related field.

Why Join Us?

• Lead the UK’s #1 laxative brand with a legacy of trust and innovation.

• Work in a collaborative and purpose-driven environment that values creativity, accountability, and excellence.

• Shape the future of digestive wellness with a company committed to improving lives globally.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, gender identity or Veteran status.

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.