Brand Lead

JOB TITLE: Brand Lead

REPORTS TO: Franchise Head One Rare  

LOCATION: Riyadh

JOB PURPOSE

Strategically manage and promote product or brand-related activities, ensuring successful market performance and maximizing positive impact on patients’ health while collaborating with cross-functional teams and engaging with healthcare professionals.

KEY RESULTS / ACCOUNTABILITIES

• Lead commercial operations of a therapy area by effective planning and execution around the patient journey
• Use and interpret appropriate data to inform and make robust strategic and investment decisions
• Accelerate reach through digital channels while remaining consistent with the global business strategy
• Lead, develop, and execute effective omnichannel campaigns aligning with strategic objectives.
• Build the required scientific evidence to support the brand differentiation and competitive mindset
• Ensure securing treatment supply through frequent insightful long-range demand planning
• Track and evaluate performance versus defined performance measures and targets
• Build, expand and strengthen patient services to optimize treatment outcomes
• Identify and execute key projects and initiatives to shorten the diagnosis time and identify patients
• Countries’ reshaping of the RD ecosystems via strategic partnerships with governments, associations, HC institutions etc
• Accelerate growth of the franchise
• Formulate and roll out a competitive pricing strategy to ensure brand/portfolio’s market competitiveness and profitability
• Provide overall direction and vision for the sales team to develop the team’s scientific, operational, and business direction as well as lifting their knowledge and diseases communication capabilities
• Conduct effective internal meetings and interaction to drive business output including Operational Review Meetings, Brand Team Meeting, Induction Trainings, Demand Review meetings and other relevant meetings
• Participate in country reviews and network to align the local strategies and to represent the local opportunities and progress
• Ensure Robust P&L management to ensure profitability and rewarding BOI
• Position Sanofi as a partner of choice for External Experts and thought Leaders through patient focus and high-quality disease & product knowledge.
• Ensure team conducts daily tasks in alignment with our values, policies, and SOP’s

Maintain Compliance 

• Abide by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company 

Ethical Leadership

• Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
• Escalates any decisions, or seek the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role

Environmental and Safety Leadership

To care for his/her own safety and wellbeing and the safety of others, and to co-operate with the company to ensure a safe place of work. Employees are therefore expected to:

• Support and conform to Company safety rules and procedures to ensure a safe and healthy working environment
• Report any accident, incident or near miss, whether it be of personal injury or property damage
• Assist in the investigation of accidents with the objective of introducing measures to prevent recurrence
• Thoroughly read all safety documentation issues by the Company and comply with its requirements. Escalate any doubts or uncertainties to their supervisor and / or manager

​

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS

Core Requirements:

• Bachelor’s degree
• More than 4 years of experience in or equivalent in the medical / scientific field

Advantageous experience:

• Master’s in business administration (MBA)
• Understanding of Gulf/KSA market dynamics
• Required Skills: Strategic thinking, analytical skills, ability to drive cross functional teams, agile and able to adapt to changes based on business needs, ability to prioritize, communication skills, goal driven and a team player/ Multicultural knowledge and understanding.