Marketing Lead Gastroenterology

Marketing Lead – Specialty Care (Dupixent Franchise)

• Location: Dubai, United Arab Emirates

About the job

As Marketing Lead – Specialty Care within our Dupixent franchise team, you'll drive commercial excellence and build indications within one of our most innovative growth platforms, transforming lives for patients with immune-mediated conditions across the Greater Gulf. Ready to get started?

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

About Sanofi:

We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.

Main responsibilities:

 Insights

• Discovers insight and foresight using multiple sources including direct customer contact, field visits, field force feedback, market research and trends analysis to gain a deeper understanding of patients, prescribers and payers within a competitive context.
• Identify internal customer's insights including field force and other cross functional teams.

Growth Identification

• Conduct Business Assessments to understand the brand / portfolio competitiveness and market attractiveness.
• Identify and align growth opportunities with the regional and global brand strategy.
• Continuous Scan for opportunities to leverage business growth through sales volumes, profits and patient shares.

Brand Differentiation

• Develop and validate a differentiated Brand Positioning and value proposition that is sustainable and competitive.
• Define Brand Identity Guidelines that describe how the brand is meaningfully and consistently brought to life.
• Ensuring the brand continues to be relevant and competitive, maximizing the asset throughout the lifecycle. Build a credible competitor strategy for the brand.
• Build the required scientific evidence to support the brand differentiation.

Planning and Execution

• Develop Brand Marketing Plan in alignment with the local, regional and global strategies.
• Drive tailored route to market strategies for new launches.
• Define and monitor appropriate KPIs to assess product performance including sales and team activities.
• Ensure proper development and implementation of brand plan with clear identification of opportunities and applying necessary risk mitigation plans.
• Design the Brand Campaign with different mix of activities including Detail aid, Disease State Awareness, Local Meetings, Local & international Congresses and External Expert Programs in alignment with the brand strategy.
• Ensure new product launches follow strictly launch excellence and governance practices.
• Monitor performance on monthly basis and take the corrective actions to ensure business results are delivered.
• Formulate end-to-end patient solutions to ensure patient process simplification and adherence.
• Ensure securing brand/portfolio supply through frequent insightful long-range demand planning.
• Full A&P and P&L management with cost conscious expenditure and resource allocation to ensure a healthy BOI.

Value and Access

• Develop the deep understanding to range of payers and regulators that determine access of their brands.
• Formulate and roll out a competitive pricing strategy to ensure brand/portfolio's market competitiveness and profitability.
• Use insight to anticipate win-win solutions at the time of negotiation and engagement.
• Manage a process of putting together a range of evidence-based plans to deliver more access.
• Integrate solutions with clinical development and brand campaigns.

Digital Marketing

• Designing, planning and executing integrated digital marketing campaigns, using insight and analytics to continuously improve digital assets and deliver customer value in the online space.
• Drive a comprehensive Go to Market (GTM) agenda with robust planning and execution.
• Leverage GTM execution with relevant mindset among all stakeholders.
• Grow Digital contribution in GTM touch points with relevant channels and resources.

Stakeholder Management

• Develop External Experts and thought leaders' engagement plans in alignment with medical counterparts for excelling in field implementation.
• Engage with internal and external partners to use resources in a coordinated way to develop and execute activities on time, aligned to business strategies and priorities including internally HR, Medical, Finance, Procurement, IT and Business Excellence Team.
• Conducting effective internal meetings and interaction to drive business output including Brand Team Meetings, Operational plans, monthly performance review meetings and other relevant meetings.
• Participate in the above country reviews and network to align the local strategies and to represent the local opportunities and progress.

Financial Acumen

• Use and interpret data to inform and make robust strategic and investment decisions.
• Track and evaluate performance against target Performance Measures and targets.
• Leverage learnings to improve short- and long-term business performance.
• Demonstrates ability to produce robust and accurate financial forecasts aligned with different stakeholders.
• Robust A&P and P&L management to ensure profitability and rewarding BOI.
• Ensure all appropriate activities are delivered within P&L responsibility for the region.

Maintain Compliance

• Abide by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company.

People Leadership

• Developing and collaborating with the Area Manager, the team of Key Account Managers focusing on Knowledge and skills.
• Train the team to achieve certification standards in disease and product knowledge.
• Maintain positive working environment, collaborative teamwork and inspiring performance driven culture.
• Support high performance team through proper performance management based on agreed priorities.
• Ensure team readiness and provide support in the field to warrant team is fully equipped with necessary tools to drive performance.
• Enrich team intellectual capital through identification, development, and retention of talents.
• Position Sanofi as a partner of choice for External Experts and thought Leaders through patient focus and high-quality disease & Product Knowledge.

Ethical Leadership

• Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
• Escalates any decisions or seek the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role.

About you

• Experience: Minimum of 5 years marketing experience in pharmaceuticals; minimum 3 years of biologics experience in the Greater Gulf; specialty care experience required. Immunology experience in Rhinology or Respiratory is considered a plus.
• Soft and technical skills: High learning agility and ability to perform under pressure with multi-tasking skills; proactive with a sense of urgency, demonstrating leadership and effectiveness in a matrix organization; professional analytical thinking and problem-solving approach; project management skills and planning capability; strong presentation and general communication skills (written, verbal and listening); forecasting, planning and budgeting skills; enthusiasm for working in collaborative, cross-functional teams.
• Education: Bachelor's degree, preferably in Pharmacy or Medicine. MBA or Academic Marketing degree is preferable.
• Languages: Fluency in English is required; Arabic is an advantage.

Why choose us?

• Lead a high-impact, innovative franchise (Dupixent) that's transforming treatment for patients with significant unmet needs across multiple immune-mediated conditions.
• Drive meaningful patient impact at scale, building a brand that brings hope and life-changing outcomes to communities across the Greater Gulf.
• Grow your career in a dynamic specialty care environment with access to global expertise, regional networks, and opportunities for international mobility.
• Work with cutting-edge biologics and leverage digital innovation, AI-powered tools, and modern marketing approaches to accelerate growth.
• Lead and develop talented teams while collaborating with world-class Medical, Scientific, and Commercial experts across the organization.
• Thrive in a purpose-driven culture that values bold thinking, patient focus, and collaborative excellence.
• Enjoy comprehensive benefits supporting your well-being, including flexible working arrangements and professional development opportunities.

Pursue Progress. Discover Extraordinary.

Join Sanofi and step into a new era of science - where your growth can be just as transformative as the work we do. We invest in you to reach further, think faster, and do what's never-been-done-before. You'll help push boundaries, challenge convention, and build smarter solutions that reach the communities we serve. Ready to chase the miracles of science and improve people's lives? Let's Pursue Progress and Discover Extraordinary – together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status or other characteristics protected by law.