Digital Business Analysis Lead Omnichannel

About the job

Our Team:

We are the Digital International Markets Team. As part of the Digital Markets team within Digital Business organization we aim to deliver best-in-class personalized digital experience to HCPs & patients & power data driven decision-making. We emphasize accountability and customer centricity, what allow us to reap all the benefits of a product-oriented culture.

Together, we aspire to deliver business impact & drive operational excellence through best-in-class digital transformation across GBUs.

Main responsibilities:

S(he) represents Digital Omnichannel in Korea and ANZ MCO to provide best in class customer journey with Sanofi global omnichannel products and market analysis. For the Digital Omnichannel products, s(he) acts as the intermediary between the local business and Digital, using a deep understanding of business processes and technology to help business stakeholders achieve their desired outcomes.

Omnichannel in Digital will drive the commercial excellence on the adoption of global business insight and data analytics products. S(h)e will lead the best-in-class omnichannel capabilities development with business stakeholders to drive sales and BOI of growth assets as well as optimize omnichannel environment by leveraging the digital technologies and platforms of SFMC, Magnolia, contents, PSP, DHC, and webinar to improve CXQ and provide personalized and impactful engagement.

S(he) is accountable for driving the implementation and successful adoption of global digital products at the market level acting as the local digital representative of the global digital products.

For the Digital Omnichannel products under her/his scope:

• Develop business value proposal using a deep understanding of business processes and technology to help business stakeholders achieve their desired outcomes.
• Work with Digital and Business stakeholders to elicit requirements and capture business needs (digital demand management); understand the customer journey and define user requirements feeding into global product features backlog (innovation loopback).
• Engage with Digital and Business stakeholders and influence project decisions; assess the risks of various solutions and prioritize competing business demands.
• Coach business customers to make use of technology and data driving adoption of global digital products.
• Being end-to-end accountable for digital products under his/her scope within Omnichannel.
• Contribute actively to Product delivery teams providing market-specific business acumen and responsible to support Product Managers (and Product Owners) to support product releases through implementation/activation locally (localisation).
• Supporting and advising the business on how to maximise value and utilisation of global digital products to support their business strategies.
• Key omnichannel point of contact for business customers at MCO level acting as primary gate keeper for new requirements.
• Be the expert of local business acumen, processes, technical requirements, and local tech stack.
• Ensure that Digital Products/computerized systems meet all controls to address applicable quality, regulatory (Data Privacy, GxP, SOX, etc.) and cybersecurity requirements at local level.
• Engage with Digital Omnichannel community members acting as local representative of this stream.
• Provide strategic partnering for the Digital Marketing channels and technologies as the email managements tools (SFMC), websites (Magnolia), mobile apps, chatbots, etc.
• Ensure websites optimization program and global positioning guidance’s’ compliance.
• Collaborate with Global Omnichannel Product teams to release global to local strategies, roadmaps, and deployment plans.
• Monitors and regularly communicates Top project progress (e.g., One CRM, SFMC, Campus, CPC, etc.) as well as adoption of the Digital Omnichannel products.
• Manage content digital marketing platforms (DAM; Promomats) and provide insights to business and BO&S/GTMC Omnichannel teams regarding new content foundation.
• Contribute to boost consent management (Akamai) and to optimize use of CPC for customer consent and profile management.

Talent & People

• Business Acumen (Advanced)
• Collaboration (Advanced)
• Interpersonal communication skills (Advanced)
• Strategic Thinking (Advanced)
• Influencing (Advanced)
• Change Management (Advanced)

Products

• SFMC incl different channels (email, SMS, WhatsApp)
• Web: Magnolia /Sanofi Campus
• SpotMe
• Consent/CPC (Akamai)
• PSP/Patient solutions/DHC (iCare, MyDose Coach, SoloSmart, etc.)
• Mobile Apps
• Content foundation (Aprimo, Promomats)

Partnerships

• Business Stakeholders: GTMC Omnichannel, Sales, GBUs Marketing teams and Digital global leaders
• Global Digital Omnichannel Sales team
• Events Management team
• Program Manager/ Global Project Managers

About you

• Experience:

• Worked in teams where there is a high degree of accountability and collaboration across functions and roles. 
• Well-aligned with Sanofi vision and direction.
• Willingness and agility to learn, adaptability, passion on the role, resilience, and flexible on changes are required.
• Previous omnichannel engagement experience can be a plus.

• Skills:  
  • Agile Mindset and Practices (Advanced)
  • Consumer Experience (Advanced)
  • Project Management & planning (Advanced)
  • Digital Strategy & Governance (Intermediate)
  • Emerging digital trends & Technologies (Intermediate)
  • Compliance of Computerized systems (Intermediate)
• Languages: English (Required), Korean (Optional)