Trade Marketing Manager, Pharmacies Channel South Korea

Position: Trade Marketing Manager, Pharmacies Channel South Korea

• Reporting to: Trade & Revenue Management Head ASEA • CHC ASEA Zone
• Location: Seoul, South Korea
• Mode of work: Hybrid
• Job type: Permanent & Full Time

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.  

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.  

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. 

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands.

Our Team:

You will be part of the ASEA Trade Marketing & Revenue Management team which reports to Sanofi CHC’s ASEA General Manager. Our mission is to develop channel strategies and in-store activation plans to deliver sustainable market growth ahead of our competitors and maximize the revenue of our portfolio.

Main responsibilities:

Be your Channel Champion to win ensure sustainable market growth ahead of our competitors. Be externally focused, at the heart of everything you do. Be an active cross functional team member ensuring effective collaboration across your market and the zone.

ACHIEVE FINANCIAL & MARKET SHARE TARGETS:

• Drive profitable market share growth in the region

• Meet Volume Sales, Gross & Net Sales targets

• Attain Gross Margin and BOI targets, managing P&L effectively

• Monitor and adjust strategies to ensure financial objectives are met

MANAGEMENT OF TRADE MARKETING ASSETS & POSM MATERIALS

• Liaise with the Brand & Innovation Marketing & sales team to deploys all necessary POSM in the channels and develop and roll-out any other Trade assets.

• Drive the execution and roll out of the Perfect Store Account Program across the channels.

• Track and monitor investment vs Budget.

MONITORING, EVALUATION & IMPROVMENTS OF ACTIVATIONS IN THE CHANNEL

• Proactively & regularly evaluate and assess effectiveness and ROI for all Trade Marketing tactics and/or assets with the support of the RGM & Performance Analytics.

• Complete an evaluation on all activities to capture learnings and demonstrate the implementations of learnings against future investments through detailed analysis to improve sales, trade spend, product mix, efficiency, etc. 

• Propose innovative & creative trade activities to challenge the status-quo, in line with shopper strategy to increase trade tactics efficiencies.

• Stay up to date with industry trends and competitor activities to identify potential threats or opportunities.

CHALLENGER MINDSET

• Outcomes Obsessed: Drive results by identifying opportunities in channel, developing proposals, aligning with Zone T&R Head, Country Teams.

• Courageous: Develop creative channel plans & ensure alignment to our core sustainability priorities  

• All In. Together: Continuously challenge the status quo and push the team to grow to ensure we are delivering sustainable market growth while having our consumers & customers at heart. Positive attitude, dynamic and ability to deliver through others & drive for results.

• Radically Simple: Propose ways to be more naive internally and for our consumers.

About you

• Experience in Trade Marketing/Sales with background in Consumer goods and/or Consumer Healthcare and awareness of Independent Pharmacies channel to be able to find new business opportunities.

• Able to read and interpret sales data (IMS, Offtake, etc.)

• Executional excellence and leadership in driving channel growth in local market

• Creativity and problem-solving skills

• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners

• Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations.

• Strong command of English in view of business communication