SC - Marketing Manager - Shanghai

KEY ACCOUNTABILITIES:

Product portfolio

lDevelop strategies for the products, set objectives and propose budget

lCreate mid to long term portfolio strategy to maximize value of products with long range plan (LRP) (5 years)

lDevelop demand forecast and work closely with supply, RA, sales, finance and importer to ensure the goods supply, avoid shortage or write-off

lMarketing Plan and operation plan (Annual)

lMonitor and control the marketing plan to modify /adapt the marketing mix of activities to achieve business objectives

lDevelop and execute holistic plan to achieve Nexviazyme launch excellence in China

lUnlocks innovative new business models/services across the experience journey to deliver value and business growth

lBuild and maintain good relationship with key opinion leaders

lLeverage omni-channel to engage customers with 3R (right customer, right content, right channel)

lWork closely with PAMAT, medical and sales on PRDL and CSI maintenance or new breakthrough

lDeeply involved in RD 3P customers (physician, payer, patient) engagement to win the market and establish RD ecosystem

lClose glocal cooperation to cultivate China market and enhance KOL engagement

lLead internal and cross-functional teams to develop and execute cross TA RD strategic programs, incl. STEP, CHARD cooperation, etc.

Management / co-ordination

lDesign, develop, execute and optimize programs

lControl implementation of marketing plans and trigger continuous adaptation of plans to changing environmental needs

lFinal control of the HCP project budget within agreed limits

lEnsure optimal flow of information, key messages and content materials to salesforce

lLeverage cooperation with Regional Marketing

lSet up and deepen inter-department cooperation and communication to develop products strategies and implementation

lLeadership in cross-functional project team to drive the results