Senior Brand Manager

Whoweare?

As a global healthcare leader and a Global Top Employer, we are as much a partner to patients facing health challenges as we are a partner to you on your career journey . We are focused on empowering our people to be agents of change , because the work we do will change health outcomes and empower patients’ lives. This is where you will have access to a  broad  track  for  all-round  development  as well  as  the  platform  to work  as  one  team  across  one  of the  broadest

healthcare and well-being portfolios globally .

WhystartyourcareerpathinSanofi?

•      Develop, optimise and implement brand strategy/tactic of Dupixent Derm. expansion and MDT market

•      Collaborate with other BU team to ensure the successful co-promotion in broad market

Whatyoucancontribute?

Integrating Customer Insights & Analytics

•     Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas

•     Identifies key market access and customer needs issues

•    Give the best sales forecast based on market facts and customer insights

strategies/tactics for customers.

Brand and Portfolio Strategy

•     Leading Dupixent marketing plans for all dermatology markets, including SP/BP/OP

•     Prioritizes appropriate targeting, positioning and messaging across all customer segments KOL management and resource allocation

•     Develop strong working relationships with immunology experts and all additional Allergy specialists in assigned geography as well as biologic coordinators, office staff and other important health care personnel and key patient   advocacy support groups as directed.

•     Maximize budget allocated to the geographic territory to support execution of strategies and tactics and generate/grow the business.

Marketing Mix and Execution

•     Design and execute marketing events/projects through working with cross-function teams to ensure achievement of project KPI and KEI

•     Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives

•     Keep abreast of latest promotional materials and training materials, and setup training for sales team

•     Ensures compliance with finance and budgeting practices, and manage budget within agreed limits

Whatyoushouldhave?

Education:

•     Minimum bachelor’s degree

•     Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will

also be considered

Experience & knowledge:

•    At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience