(Sr.) Brand Manager

JOB PURPOSE:

Develop, optimise and implement the launch strategy/tactic of new indication. Collaborate with regulatory affairs, supply chain, market access and commercial team to ensure launch readiness

KEY ACCOUNTABILITIES:

Integrating Customer Insights & Analytics

• Work with marketing research team to generate clear and accurate facts

• Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas

• Identifies key market access and customer needs issues

• Give the best sales forecast based on market facts and customer insights

• Extracts key findings from clinical literature to use in driving strategies/tactics for customers.

Product Development and Life Cycle Management

• Collaborate with regulatory affairs, supply chain, market access and commercial team, traking the overall new launch progress

• Provides timely input to formulation development and packaging

• Identifies potential intellectual property issues & opportunities during product development

Brand and Portfolio Strategy

• Develop plans for the new indication, including pricing option, pre-launch plan and operation plan

• Prioritizes appropriate targeting, positioning and messaging across all customer segments

Marketing Mix and Execution

• Drives consistent execution of product strategy with appropriate key performance indicators

• Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI

• Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives

• Develop roubust promotional mix and setup training for sales team

• Ensures compliance with finance and budgeting practises, and manage budget within agreed limits

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

• Minimum bachelor’s degree

• Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered

Experience & knowledge:

• At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience

• Experience in multinational company is must

• Experience in new launch experience is desired

Core competencies:

• Good level of English language (spoken/written)

• Proactive and independent attitude

• Strong analytical skills and learning agility

• Experience with building forecast models, valuations, PowerPoint presentations

• Excellent project management skill

• Good team working and cross-functional capability

• Adaptability/Flexibility