Trade Marketing Manager

Job title: Trade Marketing Manager

• Hiring Manager:  Trade Marketing Lead
• Location: Shanghai
• 100% on China site
• Job type: Permanent

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About us

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to drive what we believe is the next health revolution: evolving from simply serving consumers, to helping people help themselves - bringing “Health in Your Hands”.

We are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast Moving Consumer Healthcare (FMCH) Company In & For the World”.

Consumers at the heart of everything we do and we want to make a difference where it counts, driving leadership in the categories we play in: Allergy, Digestive Wellness, Pain, Physical & Mental Wellness, and Cough, Cold & Flu.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. We aspire to create a work environment where people can thrive, grow, and be at their best every day. We believe in operating with integrity and prioritizing the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

About the job

Trade Marketing Manager JOB PURPOSE: Develop & implement trade marketing/channel development strategy and activities to support business growth in China, including Cross-Border eCommerce and Domestic businesses. This includes TMKT A&P investment management, channel P&L institutional perception and business support, as well as tracking & monitoring of trade partners and E-Commerce platform performance, synergy with cross function to empower fast-growth business. The primary responsibility of this role will be to focus on e-commerce trade marketing scope.

KEY ACCOUNTABILITIES: · Set a roadmap and drive over-arching channel strategies for eCommerce omi-channels and portfolio, driving to direct response commerce sales goal. ·Manage omi-channels A&P based on trade and digital business needs and improve investment effectiveness· Design doable promotion guidance to empower brand ecosystem health · Lead learning agendas, inclusive of measuring, optimizing, and disseminating learnings to the broader organization · Build relationships with extended KA partners, integrated marketing team, finance team, TP agencies to proactively identify emerging, impactful opportunities on strategic platform and develop plans to leverage them Integrate with categories. · Obsess channel-right creative, working cross-functionally to educate, empower, and enable products & storytelling to show up best-class-in- on strategic platforms. · Dive deep into the weekly performance, to understand trends and identify successes and opportunities as well as forecasting future channel performance.

About You

Experience in E-commerce Trade Marketing, especially on strategic platforms;

Strategic thinking and know how to use in-platform & out-of-platform EC sales experience, especially on EC platform and distributors management. Good leadership capability and communication skills.

Pursue progress, discover extraordinary.

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com