Omnichannel Engagement Manager, Hong Kong & Taiwan

• Location: Taiwan

About the job

• As the Omni-Channel Engagement Manager for HongKong & Taiwan, you will play a pivotal role in shaping the future direction of our company through strategic decision-making and leveraging digital capabilities. You will be responsible for overseeing the development and implementation of omni-channel engagement strategies that enhance our digital presence and drive optimal customer experience for business growth.

Main responsibilities:

• Lead the development and execution of mid- to long-term omnichannel strategies across the organization for Hong Kong and Taiwan.

• Collaborate with cross-functional teams to develop and implement omni-channel engagement strategies, integrating OCE channel solutions (e.g., email campaigns, consent tools, webinars, website, remote engagement, Line/WhatsApp official account etc) to enhance customer engagement and achieve business objectives.

• Oversee the management of external service providers to ensure the delivery of high-quality OCE services and processes.

• Utilize data analytics and insights to optimize omni-channel performance and drive continuous improvement.

• Enhance the organization’s digital and OCE capabilities through training, workshops, and campaigns.

• Serve as the OCE expert in cross-functional discussions to collectively optimize the customer experience.

• Ensure continuous and consistent testing, learning and optimisation of digital/ OCE programs.

• Connect with Global teams to understand global strategy & resource for HKTW to adapt, provide feedback & request support based on HKTW priorities & execution.

• Stay updated on industry trends and best practices in digital marketing and omni-channel engagement to drive innovation and maintain a competitive edge.

• Perform other duties assigned by manager.

• Sanofi employee must understand of own roles and responsibilities in avoiding health risk (Health), preventing accidents (Safety) and environment protection (Environment). Involved in any such activities must comply with HSE policy.

About you

• College / University graduate.

• Minimum of 5 years working experience.

• Minimum of 3 years of experience in digital marketing, omni-channel engagement, or related field.

• FMCG, Pharma Digital or other successful experience of OCE is preferred.

• Proven track record of driving successful omni-channel engagement initiatives and achieving business objectives as leader or key influencer.

• Strong leadership skills with experience managing teams.

• Excellent analytical skills with the ability to interpret data and insights to drive decision-making.

• Strategic thinker with the ability to translate business goals into actionable plans.

• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.

• Strong and Solid expertise in Multichannel/Digital engagement.

• Ability to influence and engage cross-function teams.

• Project and change management.

• Teamwork and collaboration.