Brand Manager, EVE

Brand Manager, EVE

• Location:Tokyo

"Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands."

Job Purpose

Be the brand custodian to drive the executional excellence in the local market, ensure that the execution and implementation are aligned to the Global/ Zone brand strategies. And be the champion of the category/ brands to lead the operational in-market by working closely with the cross-functional teams and the commercial/ operations teams, as well as the extended brand team.

Main responsibilities:

Key Accountability

Category, Brands & Portfolio Strategy implementation

• Drive the execution excellence and ensure of the alignment with the Global/ Zone brand strategies in the local market

• Slightly adapts to local needs if necessary and strives for reapplication as much as possible

• Focus on excellence in execution of all global/ zone projects and launches

• Inputs into global/ zone strategy to ensure local realization

• Shares best practice from local market to Zone

Consumer, Customer, HCP and market understanding

• Identify specific local consumer insights to maximise the implementation of global/ zone strategy and identify potential local business opportunities

• Works with consumer insights manager to get optimal consumer/ shopper / Healthcare Professionals understanding for the category (market, brands, competition, media reach & mix)

Market Analysis:

• Regularly conduct in depth analysis of market trends, brand performance, competition review and make recommendations to optimize local action plans.

• Apply market competitive information including healthcare environments to develop an action plan to strengthen brand position

Financials and P&L Accountability

• Local Category / Brand P&L accountability

• Facilitate and guide the team to develop and ensure approval of budgets for the brands within the assigned category. Prepares F1, F2 reviews as well as annual brand Budget

• Monitor marketing/ advertising budget and ensure expenditure is as per planned activities/ initiatives and within the budget

Performance & Operations

• Prepare the monthly, quarterly and annual achievement of the KPIs:

-    Sales volumes and net sales values

-    Growth in value and volume over previous year

-    Market share evolution in terms of value and volume

-    Evolution of brand equity and brand health indicators

• Optimise brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget.

• Evaluate the effectiveness of promotion and advertising programs, making recommendations for improvements to maximise brand performance.

• Manage delivery of accurate and timely demand forecasts to the Supply Chain department so that stock availability in the market is guaranteed

• Lead regular updates on marketing plans and key tactics for the brands provided to the sales and trade marketing teams during cycle meetings and sales conferences

• Ensure that the sales, supply chain, procurement and production teams are aligned

• Follow-up on execution of the approved brand plans and design proposals to anticipate risks and/ or augment business opportunities

• Supervise design, approval (of material, content and quantity), production and timely distribution of all promotional materials, to be used by sales and trade marketing teams

• Proactively contribute to the development and implementation of trade marketing strategies for the brands within the assigned category, handled by the Trade Marketing Manager and in coordination with Sales

Brand Team Partnership / Leadership

• Be an active and proactive key member of the core and extended brand team

• Create a sense of common purpose across local extended brand team and cross-functional teams and shares business/sales imperatives, by establishing clear and positive messages about what needs to be achieved.

About you

Ideal Experience & Competencies

Experience

·       Experience in marketing professional w/ background in Consumer goods and healthcare (preferably with OTC background)

·       Proven success in growing brands

·       Previous experience working in matrix organization experience is preferred

·       Ability to own and managed to grow brands

·       Able to read and interpret market data (IMS, Nielsen, Euromonitor)

Competencies

• Executional excellence and leadership in driving brand growth in local market and channels

• Strong analytical thinking, action planning and organizing

• Strategic thinking, creativity and problem-solving

• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners

• Ability to be flexible and adapt quickly to changing strategies and priorities

• Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations

Languages

·       Fluent in spoken and written English

Qualification

• Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations

Why choose us?