Dupixent Asthma Marketing Lead

Job Scope:

This position will be responsible for the following roles in order to maximize and optimize Dupixent business for the indications of Asthma in collaboration with global MKT team as well as local cross-functional team as the leader of Asthma MKT group in Japan.

Key Responsibilities:

• Develops annual marketing brand plan for Asthma by taking into consideration market needs, customer insight, competitive landscape, regulatory changes etc. The plan includes future launches (Asthma pediatric), product pruning, customers/channel strategy and product prioritization with financial output in collaboration with global team.
• Leads marketing team in the development and execution of all brand tactical elements and initiatives including their content, that support the operational brand plans, optimizing sales, market share and revenue growth for major and other brands in the short and medium term.
• Leads Asthma marketing team to create all tactical tools based on the brand plan, building on customer insights and learnings across the franchise including meeting contents and digital tools and contents.
• Creates medium to long term Asthma / Respiratory strategy to maximize value of Dupixent in collaboration with franchise head and respiratory department head.
• Talent development for brand managers in immunology franchise

Selling Points

■Empowered Role in a Key Market
The Japanese market, alongside the US and China, is recognized as a P3 (key market), granting a certain level of autonomy. This allows for fewer budget and investment constraints, creating an environment where new challenges can be actively pursued. It provides a field where bold strategies can be implemented in strategic marketing and project execution.

■Expanding Career Opportunities in Immunology
Immunology is a key growth area within Sanofi, offering diverse career opportunities. As the company continues to invest in this field, professionals can expect long-term career development and mobility.

■Be Part of Dupixent’s Continued Growth
Now in its eighth year since launch, Dupixent has achieved blockbuster status and continues to expand its indications. With further market expansion expected, this position offers a unique opportunity to contribute to long-term success in a high-growth field.

Experience Requirements：

• 5+ years of marketing in ethical pharma business
• Sales experience in ethical pharma business is a plus.
• Line manager experience in ethical pharma business is a plus.
• Therapeutic experience in respiratory and/or biologic field.
• New product and/or indication launch experience is a plus.

Essential Skills and Education/Qualifications Required：　

• Demonstrate understanding of pharma commercial products, market dynamics and practice settings.
• Excellent communication/coordination/negotiation skills
• Related marketing skill such as market analysis, forecasting, finance, etc.
• Strong interpersonal skills at all levels within the organization both in Japanese and English
• Native level Japanese and Business level English (verbal, writing and reading)
• BA and above degree, MBA a plus

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