(Senior) Shopper Marketing Manager

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.  

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.  

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. 

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands.

The company is seeking a savvy Shopper Marketing Manager that will own the development of shopper strategies for assigned brands and in-pharmacy execution of growth initiatives along shopper journey.

Main responsibilities

• Planning and implementing long term shopper strategies by identifying the most profitable and relevant shopper activations and opportunities and allocate proper budget across shopper touchpoints
• Participating in annual marketing plan development and coordinating JBP process to ensure that retail needs are incorporated into the brand plans from the beginning
• Managing national retail marketing calendar, campaigns and all day-to-day communications internally and externally to respective teams, brand partners and key accounts
• Leading, evaluating and ensuring innovative in-store programs including ideation, production of materials and execution communication to drive off-shelf placement and build brand awareness with consumers, with a focus on 360-degree integration
• Collaborating with key stakeholders (Brand Team, Sales Teams, Legal, Medica, Retailers) to identify, align and prioritize common sales goals for categories development and joint business annual planning
• Driving shopper, market and competition analytics to feed into brand & trade action plans
• Managing shopper budget – part of brand A&P budget
• Reporting results and recommendations on national and global forum

About you

• Business background, Bachelor's degree, MBA is a plus
• Minimum 5 years’ experience including trade marketing / shopper marketing / customer marketing/ category management
• Current or previous experience in Consumer Healthcare or FMCG companies with proven track record in marketing positions
• Strategic skills – ability to build long term shopper strategy aligned with brand strategy
• Ability to create shopper insights based on qualitative and quantitative data
• Creativity and problem-solving approach
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners (Sales Teams, Brand, Legal, Medical etc.)
• Flexibility to adapt to constantly changing business environment
• Knowledge about pharmaceutical trade environment, key pharmacy chains and practical tools will be an additional asset
• Excellent communication and presentation skills (both written and spoken) in Polish and English

What we offer:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
• Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
• Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
• An attractive package of benefits, including company car
• Employee Assistance Program (mental health support, legal and financial consulting)
• Gender neutral paid parental leave as well as volunteer days