(Senior) Shopper Marketing Manager
Warsaw, Poland Permanent Date posted Oct. 24, 2024Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.
We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.
That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.
This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.
We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands.
The company is seeking a savvy Shopper Marketing Manager that will own the development of shopper strategies for assigned brands and in-pharmacy execution of growth initiatives along shopper journey.
Main responsibilities
- Planning and implementing long term shopper strategies by identifying the most profitable and relevant shopper activations and opportunities and allocate proper budget across shopper touchpoints
- Participating in annual marketing plan development and coordinating JBP process to ensure that retail needs are incorporated into the brand plans from the beginning
- Managing national retail marketing calendar, campaigns and all day-to-day communications internally and externally to respective teams, brand partners and key accounts
- Leading, evaluating and ensuring innovative in-store programs including ideation, production of materials and execution communication to drive off-shelf placement and build brand awareness with consumers, with a focus on 360-degree integration
- Collaborating with key stakeholders (Brand Team, Sales Teams, Legal, Medica, Retailers) to identify, align and prioritize common sales goals for categories development and joint business annual planning
- Driving shopper, market and competition analytics to feed into brand & trade action plans
- Managing shopper budget – part of brand A&P budget
- Reporting results and recommendations on national and global forum
About you
- Business background, Bachelor's degree, MBA is a plus
- Minimum 5 years’ experience including trade marketing / shopper marketing / customer marketing/ category management
- Current or previous experience in Consumer Healthcare or FMCG companies with proven track record in marketing positions
- Strategic skills – ability to build long term shopper strategy aligned with brand strategy
- Ability to create shopper insights based on qualitative and quantitative data
- Creativity and problem-solving approach
- Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners (Sales Teams, Brand, Legal, Medical etc.)
- Flexibility to adapt to constantly changing business environment
- Knowledge about pharmaceutical trade environment, key pharmacy chains and practical tools will be an additional asset
- Excellent communication and presentation skills (both written and spoken) in Polish and English
What we offer:
- An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
- Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
- Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
- An attractive package of benefits, including company car
- Employee Assistance Program (mental health support, legal and financial consulting)
- Gender neutral paid parental leave as well as volunteer days
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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