Omnichannel Engagement Manager, Hong Kong

Location: Hong Kong

About the job

We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?

• As the Omni-Channel Engagement Manager for Taiwan, you will play a pivotal role in shaping the future direction of our company through understanding customer journey and insights, driving strategic decision-making and upskilling marketing and digital capabilities for the organization.

• You will be responsible for understanding the HCP & patient journey, business challenges and insights; overseeing the development and implementation of omni-channel engagement strategies that enhance our digital presence and drive optimal customer experience for business growth.

• You will be leading the capability building for the organization on Marketing and Omni-Channel Engagement strategic thinking and executional excellence.

Key Accountabilities

• Lead the development and execution of mid- to long-term omnichannel strategies across the organization for Hong Kong and Taiwan.

• Collaborate with cross-functional teams to develop and implement omni-channel engagement strategies, integrating OCE channel solutions (e.g., email campaigns, consent tools, webinars, website, remote engagement, Line/WhatsApp official account etc) to enhance customer engagement and achieve business objectives.

• Oversee the management of external service providers to ensure the delivery of high-quality OCE services and processes.

• Adapt Global OCE projects and initiatives for HKTW and lead the change management, implementation and evaluation.

• Utilize data analytics and insights to optimize omni-channel performance and drive continuous improvement.

• Enhance the organization’s digital and OCE capabilities through training, workshops, and campaigns.

• Serve as the OCE expert in cross-functional discussions to collectively optimize the customer experience.

• Ensure continuous and consistent testing, learning and optimisation of digital/ OCE programs.

• Connect with Global teams to understand global strategy & resource for HKTW to adapt, provide feedback & request support based on HKTW priorities & execution.

• Stay updated on industry trends and best practices in digital marketing and omni-channel engagement to drive innovation and maintain a competitive edge.

• Perform other duties assigned by manager.

• Develop, plan and launch capability upskilling programs in both Marketing and Omnichannel Strategy for HKTW organization.

• Sanofi employee must understand of own roles and responsibilities in avoiding health risk (Health), preventing accidents (Safety) and environment protection (Environment). Involved in any such activities must comply with HSE policy.

About you

Education

• College / University graduate.

Experience & Knowledge

• Minimum of 5 years working experience.

• Minimum of 3 years of experience in digital marketing, omni-channel engagement, or related field.

• FMCG, Pharma Digital or other successful experience of OCE is preferred.

• Training or capapbility building experience of MKT/OCE is preferred.

• Proven track record of driving successful omni-channel engagement initiatives and achieving business objectives as leader or key influencer.

• Strong leadership skills with experience managing teams.

• Excellent analytical skills with the ability to interpret data and insights to drive decision-making.

• Strategic thinker with the ability to translate business goals into actionable plans.

• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.

Core Competencies/Skills

• Strong and Solid expertise in Marketing/Multichannel/Digital engagement.

• Strong growth and innovative mindset.

• Ability to influence and engage cross-function teams.

• Project and change management.

• Teamwork and collaboration.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Our Values

Aim Higher: Focus on what matters, set high standards and move with urgency to deliver at speed. Learn from setbacks to achieve tomorrow’s breakthroughs.

Act for Patients: Improving patients’ lives drives everything we do, every day. We aim for simplicity and partner with others to go faster and further for patients. We eliminate barriers to access.

Be Bold: Take thoughtful risks, seize opportunities and think beyond what’s possible to accelerate our science and drive compelling growth.

Lead Together: Build trust and collaborate openly on our shared goals, celebrate collective wins and foster a sense of belonging.