Brand Manager
Bucharest, Romania Permanent Date posted 20/05/2024Sanofi Consumer Health Care is top OTC pharmaceutical company in Romania. Our portfolio includes successful global brands such as Essentiale, No-Spa, Antinevralgic, Magne B6, Dicarbocalm, which are among the most recognized products on the market in Romania.
Working together, we're focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.
Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Brand Manager to join our Central Eastern Europe (CEE) team. You will be responsible for leading and identifying the most profitable and relevant brand growth opportunities.
Main responsibilities
Managing resource allocation across brand strategies and tactics
Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives.
Signing-off brand ATL and BTL investments
Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives.
Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
Execution of the key initiatives driving the brand growth
Leading the identification of high ROI initiatives to drive best performing brand activations.
Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
Analyzing Performance Analytics team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand.
About you
Education:
University degree in business or scientific background
Experience:
Proven work experience as a Brand Manager in executing brand strategy
Current or previous experience in FMCG or Consumer Healthcare companies with proven track record in marketing positions
Softs skills:
Executional excellence and leadership
Strategic, integrative and analytical thinking
Autonomy and ability to balance long-term strategic priorities with short-term business needs
Creativity and problem-solving
Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
Flexibility to adapt to constantly changing business environment
Digitally Savvy
Languages:
Romanian – native speaker
English – fluent in business environment
What we offer at Sanofi:
An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
An attractive package of benefits, including company car
Employee Assistance Program (mental health support, legal and financial consulting)
Gender neutral paid parental leave
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