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Customer Engagement Manager - Diabetes
City of Taguig, Philippines Permanent Date posted 22/05/2024Job title: Customer Engagement Manager (Philippines)
About the job
Strategic context:
The role is expected to contribute to the activation and amplification of the MCO franchise/ category/ brand strategy to deliver growth within a local market.
- Leverages some/many aspects of the Winning Way of Marketing and supports the delivery of insightful ‘go-to-market’ execution aligned to global and MCO strategy.
- Collaborates cross-functionally and with agency partners to deliver impactful execution, aligned to global/MCO strategy.
- Contributes to a deep understanding of HCPs and patients along the experience journey and supports the amplification of relevant omni channel assets to deliver memorable ‘go-to-market’ execution locally.
Main responsibilities:
- Closely coordinate and work with MCO marketing to define brand strategies communications plans
- Achieve sales & profit objectives for assigned brands.
- Activate MCO strategies at country level based on local needs and dynamics.
- Localize relevant materials making sure they adhere to country regulations
- Foster a performance and purpose-driven culture, with greater impact for Patients and HCPs
- Collaborate with the sales team to develop and execute effectively the marketing plans.
- Collaborate proactively and transparently with all internal stakeholders (Medical Affairs, Strategic Development, Training, Events Management, EBI, Legal, Regulatory, etc.)
- Implement a holistic strategic customer engagement plan aligned with MCO with the adequate multichannel-engagement strategy.
- Demonstrate a thorough understanding of the marketplace and ensure that all relevant staff is made aware of any changes which may impact on the business.
- Attend to administrative matters in an accurate, timely and audit-compliant manner.
- Create a culture that fosters effective communication within and across teams, divisions, departments. Ensure a trusting environment with effective ways of working (focus, speed, quality), encouraging everyone to speak up, challenge the status quo and have a winning mindset
- Understand and adhere to companies’ procedures and policies by self and team members.
- Ensure all marketing activities comply with relevant Acts, Regulations, Pharma code of conduct and ethical standards.
- Work with the training department to come up with the right learning and development strategy based on the business needs.
About you
Skills and Competencies:
- Brand Management
- Market Planning, Insighting, Analysis
- Interpersonal and Communication Skills
- Results Orientation.
- Accountability.
- Analytical Thinking.
- Business Acumen.
- Planning and organizing.
- Strategic Focus.
- Living the Company Spirit.
- Collaborate Transversally.
- Commit to Customer.
- Act for Change.
- Integrity/ Compliance.
- Entrepreneurial Spirit
Work Experience:
- University - Bachelor of Science or related fields is preferable.
- Business graduate (Bachelor of Commerce, Business Administration) is acceptable with successful experience in the industry
- Minimum 5 years of successful experience in marketing/brand management
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