Enterogermina Sr Brand Manager
India Permanent Date posted 01/07/2024Job Title: Enterogermina Brand Manager
Grade: L2-1
Location: Mumbai
About Job:
Mission statement
To craft and drive the Enterogermina Brand strategy for India with complete responsibility of creating the Integrated Brand Plan, delivering on Marketing Calendar and managing the A&P investments.
To build the Enterogermina Innovation pipeline, work with relevant stakeholders to commercialize NPDs, launch and successfully scale up the NPDs
To create and drive the probiotic therapy building initiatives among doctors and consumers.
Duties & Responsibilities
§To be responsible for the market share, Sales growth and profitability for the portfolio in India
§Develop a Marketing calendar to drive the strategic priorities of the Brand.
§Manage the A&P budget for the Brand to ensure strong ROI and optimal spend across key marketing interventions.
§Design effective and innovative integrated marketing campaigns for consumers/ HCPs across mediums - In clinic, Ex clinic, Digital, Mobile, Print, Radio etc. and flawlessly execute them.
§Monitor competition on various aspects such as new offerings, pricing, consumer offer, ATL/BTL/TTL activities and course correct strategy if required by periodic travel to different geographies
§Conduct intense consumer research directly and through third party to constantly generate insights that can be applied to creative campaigns, product ideas or even on-ground changes
§Liase with Internal stakeholders (sales force, Industrial Affairs, Regulatory, Medical etc.) to ensure timely execution and price increase, margin improvement programs and External stakeholders (Creative, other Vendors) to ensure timely execution of New Product Development projects
§Conduct consumer immersions and understand the key insights pertaining to probiotics.
§Leverage the insights into an actionable communication strategy.
§Deliver the communication on the right channels across mass media, digital, in-clinic\
Enterogermina NPD Pipeline
§Work with relevant stakeholders to develop the products for commercialization as per global brand architecture
§Develop, execute, and monitor business plan for the new products development.
Knowledge, Skills & Competencies / Language
Relevant Work Experience
Minimum years of experience
A total experience of 5+ years in the Sales and Marketing Function of a large scope of Consumer and HCPs
Preferred industry experience
Healthcare
FMCG / FMCG.
Functional Knowledge Required
Product / Domain Knowledge
Knowledge of the latest trends in Marketing
Understanding of the domestic Pharmaceutical Industry.
Field experience of up to a year would be preferable.
Skills Required
Basic Financial Management Knowledge
Analytical ability including computer application knowledge.
(MS Office, Data Warehousing, Database software)
Desired Competencies
Act for Change
Think strategically
Strive for Results
Lead Teams
Commit to Customers
Make Decisions
Cooperate Transversally
Develop People
Qualifications
Graduate in Science/Pharmacy
Post Graduate Degree in Management, with a specialization in Marketing for a top management institute
Requirements of the job
This position requires :
Proven track record of managing all aspects of a successful product throughout its lifecycle
Proven ability to develop product and marketing strategies and effectively communicate recommendations.
Skilled at working effectively with cross functional teams in a matrix organization
Excellent written and verbal communication skills
Adept at Microsoft – PPT, Excel, word
The role is responsible for working within Sanofi CHC, India
The position is based in the Corporate Office, Mumbai and requires extensive traveling across the country.
This position will suit an individual who is able to operate with discretion and confidentiality about sensitive data
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