CEE Busco/No-Spa Zone Brand Lead
Multiple Locations Permanent Date posted 01/07/2024At Sanofi Consumer Healthcare, we're building healthier future by helping people help themselves. We empower people to champion better self-care for themselves, our communities and our planet by making it as simple as it should be. We are a brand led, consumer first organization focused on growing our leading loved brands like Buscopan®, Nospa®, Eneterogermina®, Allegra®, Dulco®, or Essentiale® to help more people play an active role in their health.
Working together, we're focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.
Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Zone Brand Lead to join our Central Eastern Europe (CEE) team. You will be responsible for leading and identifying the most profitable and relevant Busco / No-Spa growth opportunities across Central and Eastern European zone.
Main responsibilities :
Build CEE organization engagement for growing leading portfolio of No-Spa brand for Sanofi CHC.
Role models Sanofi Leadership values and behaviours day to day and as a member of CEE Leadership Team.
Contributes to building managers of the future on his/her team and inspires growth across entire organization.
Owns brand building (brand strategy - positioning and long-term plan, brand planning, communication & media strategy, innovation strategy) for the countries and brands in scope.
Owns end-to-end brand activation along the consumers’ journey to enable them to take health in their hands.
Owns creative development with agencies to elevate benchmarks for our communication and increase brand love.
Provides inputs on Healthcare Professionals (HCP) engagement strategy and owns materials supporting the execution.
Defines budget allocation and priorities for brands in scope and tracks A&P execution vs plan.
Monitors and influences brand performance to ensure it meets category KPIs on Sales (sell-in/sell-out), profitability (BOI) and innovation (incremental sales).
Anticipates and manages upsides and risks to ensure achievement of business targets.
About you
University Degree - Business or Marketing Background.
Strong marketing experience in recognized OTC/FMCG companies at country and/or Zone level with proven track record of stretch business growth and brand building (measures via share growth and brand equity growth).
Strong track record in strategic & operational marketing as well as innovation
Flair for creativity and building effective relationships with creative agencies
Strong leadership skills (experienced in leading teams including direct report relationships, cross-functional teams as well as effective intercultural leadership acumen).
Excellent people and communication skills, ability to operate and influence in a diverse and complex matrix environment, and ability to build sustainable social relationships within the organization and with external stakeholders.
Experience in effective cross-functional engagement with e.g. Supply Chain, Industrial Development, Market Research, Medical and Regulatory.
Experience in P&L management and accountability.
International experience (experience working outside of own cultural environment / across multiple countries preferred).
Fluent knowledge English and other CEE language (i.e. Czech, Hungarian, Polish, Romanian or Ukrainian)
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