Digital Business Analysis Lead Commercial & Digital Commercial Business Partner (all genders) - 2 years fixed term contract
Francfort-sur-le-Main, AllemagneBerlin, Allemagne Fixed Term (Fixed Term) Posté le Dec. 03, 2025 Expire le Dec. 18, 2025
About the job
This dual-hat role combines strategic digital business partnering with CRM system management. The position is responsible for driving digital transformation, providing strategic consultation and overseeing the evolution of critical CRM systems within Sanofi's commercial operations and Omnichannel ecosystem.
Key Responsibilities
Digital Business Partnering :
Provide strategic digital consultation across Business Units (xBU) in the GSA region, leveraging Sanofi's comprehensive digital portfolio to drive innovation and efficiency.
Spearhead digital transformation initiatives, with a focus on AI integration and organizational upskilling, to enhance Sanofi's competitive edge in the pharmaceutical landscape.
Design and facilitate tailored workshops and training programs to boost digital capabilities across the organization, ensuring Sanofi remains at the forefront of digital health advancements.
Conduct in-depth analysis of business processes to identify and capitalize on opportunities for digital optimization, aligning with Sanofi's global digital strategy.
Develop and implement innovative digital strategies to enhance commercial effectiveness, improve patient outcomes, and drive business growth across the GSA region.
Foster strong partnerships with cross-functional teams, including GTMC & Digital, to champion digital innovation and drive adoption of cutting-edge solutions throughout Sanofi's value chain.
Collaborate with global digital teams to ensure local initiatives are aligned with Sanofi's overarching digital transformation goals and contribute to the company's mission of empowering lives through healthcare innovation.
1CRM Business Analyst - Commerce GSA:
Drive the strategic evolution of the Veeva CRM system, ensuring alignment with business needs and technological advancements
Oversee system performance and adoption, focusing on maximizing user engagement and value delivery
Lead the implementation and adoption of IVA, eConsent, and driving innovation in customer engagement by ensuring compliance with Service Level Agreements (SLAs) and lead incident resolution processes in collaboration with GTMC
Coordinate cross-functional efforts to integrate CRM within the broader Omnichannel ecosystem
Spearhead initiatives to enhance data quality and system interoperability
Collaborate with global teams to align local CRM strategies with global digital transformation goals.
Additional Responsibilities:
Identify and analyze business needs, coordinating between stakeholder groups to deliver efficient, quality service
Provide consultative support on business-led technology initiatives
Proactively monitor industry, functional, and technology trends
Work with Digital and Business stakeholders to elicit high-level requirements and capture business needs
Engage with stakeholders to influence project decisions and assess risks of various solutions
Promote architectural consistency and usability standards
Identify opportunities for business-led delivery and coach employees on technology utilization
Leverage data to identify patterns and form conclusions that may challenge conventional wisdom
Provide strategic partnering for Commercial, Marketing, or Data & Analytics domains
Ensure full compliance with local laws, regulations, and company policies
Support internal/external audits and implement initiatives to address audit findings
Collaborate with PODs and Programs to develop strategies and roadmaps aligned with Digital goals
Leverage expertise from Centers of Excellence to ensure adoption of standard solutions
Lead global or local implementations requiring high local team engagement (e.g., Omni-Channel, CRM, MDM)
Monitor SLA levels of services provided to Markets in collaboration with Global Service teams
About you
Experience:
5+ years of experience in Veeva CRM and pharmaceutical industry
Experience in digital transformation initiatives
Experience in leading workshops and training sessions
Soft and technical skills:
Advanced database knowledge (SQL, SOQL)
Strong project management skills
Excellent presentation and communication skills
Proficiency in data analysis and interpretation
Knowledge of AI applications in business processes
Understanding of Omnichannel marketing strategies and technologies
Strategic thinker with strong analytical skills
Excellent interpersonal and leadership abilities
Self-motivated and able to work independently
Flexible and adaptable to changing priorities
Strong problem-solving skills
Team player with the ability to influence without direct authority
Business-oriented with a focus on driving business value
"Consultancy state of mind"
Desired skills:
Understanding of regulatory data governance in the pharmaceutical industry
Lean & Agile practices (Advanced)
User Experience (Intermediate)
Application Design & Integration (Intermediate)
Compliance of Computerized systems (Intermediate)
Education:
Master's degree in Business Informatics, Computer Science, or Business Administration with IT focus
Veeva Administrator Certification
Language:
Fluent languge skills in German and English
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