Communications-Communications Manager, China-Shanghai

KEY ACCOUNTABILITIES:

Strategy and Planning

• Responsible for strategic development and implementation of impactful product communications programs, external and internal, for key (launch) brands that are critically important for the company

• Develop integrated campaigns to create and manage stakeholder perceptions and influence healthcare choices that support business goals and brand targets
• Always on the top of understanding targeted key stakeholders, channels outreach effectiveness as well as competition
• Improve disease and treatment awareness in targeted disease areas
• Enable market access for key products by media environment shaping and KOL engagement

Messaging and Creative Content Assets Development

• Develop compelling communications narratives and develop audience-centric content to support business objectives
• Create quality and attractive content aligned to Sanofi messages and core narratives to elevate the storytelling of Sanofi thought leadership in defined diseases areas
• Support future of science and pipeline/R&D storytelling

Media Relations and Key Campaigns

• Manage public relations to build a positive brand preference and thought leadership image in the minds of customers, media, government and public
• Translate strong local insights into the development of communication concepts, linking the business strategy to the campaign development
• Guide the design and implementation of communication activities, integrating innovative communication tactics, traditional and multimedia channels to maximize stakeholders impact and meet strategic communication objectives
• Support Sanofi’s participation in major engagement activities such as CIIE to amplify Sanofi’s voices and build favorable business environment
• Effective and proactive issue and crisis management to protect the company and brand reputation; develop key messages, QA and press releases as needed and anticipate potential media issues

Internal Communications

• Develop GBU internal communications and employee engagement strategy and plan to align with business priorities and corporate agenda
• Create professional and engaging content for effective communications with employees
• In close collaboration with internal comms team, contribute BU/product news and stories to the overall Sanofi China story and support to mobilize teams and build an engaging culture across company

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

• Bachelor Degree minimum, communications, public relations or related majors

Experience & knowledge:

• Minimum 10-12 years track record in public relations with a leading brand, healthcare expertise a must; new launch experience is a plus
• Experience in working in an international matrix organization, or a global PR agency
• Mature in terpersonal skills and proven ability to work in a big transversal company

Core competencies:

• Demonstrated ability to develop innovative and compelling stories, with superior bilingual written and verbal communications skills
• Professional maturity and ability to work indepently and effectively with critical thinking and analytic ability
• Good multi-tasking skills, energetic and maintain high standard of excellence in execution
• Solid digital and multimedia channel operation experience and insights
• Excellent judgement and performance under high pressure and against tight deadlines
• Outstanding project planning and management skills with strong ownership on time, budget and deliverables
• Self-starter, strong in taking initiatives and effective in achieving results
• Strong interpersonal skills and a good team player, able to work effectively across all levels, functions and cultural backgrounds