Communications-Communications Manager, China-Shanghai
Shanghai, China Fixed Term Posted on Jan. 24, 2025 Closing on Apr. 01, 2025KEY ACCOUNTABILITIES:
Strategy and Planning
- Responsible for strategic development and implementation of impactful product communications programs, external and internal, for key (launch) brands that are critically important for the company
- Develop integrated campaigns to create and manage stakeholder perceptions and influence healthcare choices that support business goals and brand targets
- Always on the top of understanding targeted key stakeholders, channels outreach effectiveness as well as competition
- Improve disease and treatment awareness in targeted disease areas
- Enable market access for key products by media environment shaping and KOL engagement
Messaging and Creative Content Assets Development
- Develop compelling communications narratives and develop audience-centric content to support business objectives
- Create quality and attractive content aligned to Sanofi messages and core narratives to elevate the storytelling of Sanofi thought leadership in defined diseases areas
- Support future of science and pipeline/R&D storytelling
Media Relations and Key Campaigns
- Manage public relations to build a positive brand preference and thought leadership image in the minds of customers, media, government and public
- Translate strong local insights into the development of communication concepts, linking the business strategy to the campaign development
- Guide the design and implementation of communication activities, integrating innovative communication tactics, traditional and multimedia channels to maximize stakeholders impact and meet strategic communication objectives
- Support Sanofi’s participation in major engagement activities such as CIIE to amplify Sanofi’s voices and build favorable business environment
- Effective and proactive issue and crisis management to protect the company and brand reputation; develop key messages, QA and press releases as needed and anticipate potential media issues
Internal Communications
- Develop GBU internal communications and employee engagement strategy and plan to align with business priorities and corporate agenda
- Create professional and engaging content for effective communications with employees
- In close collaboration with internal comms team, contribute BU/product news and stories to the overall Sanofi China story and support to mobilize teams and build an engaging culture across company
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
- Bachelor Degree minimum, communications, public relations or related majors
Experience & knowledge:
- Minimum 10-12 years track record in public relations with a leading brand, healthcare expertise a must; new launch experience is a plus
- Experience in working in an international matrix organization, or a global PR agency
- Mature in terpersonal skills and proven ability to work in a big transversal company
Core competencies:
- Demonstrated ability to develop innovative and compelling stories, with superior bilingual written and verbal communications skills
- Professional maturity and ability to work indepently and effectively with critical thinking and analytic ability
- Good multi-tasking skills, energetic and maintain high standard of excellence in execution
- Solid digital and multimedia channel operation experience and insights
- Excellent judgement and performance under high pressure and against tight deadlines
- Outstanding project planning and management skills with strong ownership on time, budget and deliverables
- Self-starter, strong in taking initiatives and effective in achieving results
- Strong interpersonal skills and a good team player, able to work effectively across all levels, functions and cultural backgrounds
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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Sanofi careers in China
From research and engineering to sales, we're all working toward the same ambitious goal – halving the time from discovery to therapy. Our people develop incredible careers, alongside 40 new innovative drugs and vaccines for China. We also support the national health department in preparing for China 2030. It's how we've become a China Top Employer and have continued to grow since opening our first China site in 1982.
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