Brand Lead

JOB TITLE:  

Brand Lead

BUSINESS AREA:         

Specialty Care Greater Gulf MCO

JOB PURPOSE

Lead the strategic development and execution of brand initiatives through a patient-centric, data-driven approach, leveraging digital capabilities and cross-functional collaboration to maximize market performance, accelerate patient access, and position Sanofi as a leader in rare diseases.

KEY RESULTS / ACCOUNTABILITIES

• Drive brand growth through innovative, patient-centric strategies aligned with Sanofi's product-based operating model

• Develop and execute integrated omnichannel strategies leveraging AI and digital platforms to enhance customer engagement

• Lead agile, cross-functional teams using OKRs (Objectives and Key Results) to ensure accountability and value delivery

• Utilize data analytics and AI-powered insights to inform strategic decisions and optimize resource allocation

• Transform customer and patient journeys through personalized digital experiences and actionable insights

• Build and strengthen patient services ecosystem through strategic partnerships with healthcare institutions, governments, and patient associations

• Accelerate patient identification and reduce diagnosis time through innovative digital solutions and ecosystem partnerships

• Position Sanofi as a partner of choice for healthcare professionals through scientific leadership and value-based engagement

• Implement agile ways of working to drive speed, efficiency, and cross-functional collaboration

• Ensure robust P&L management with clear KPIs to drive profitability and positive business outcomes

• Optimize supply chain management through demand planning and forecasting

• Ensure all brand activities comply with Sanofi's Code of Ethics, policies, and industry regulations

• Demonstrate personal leadership in applying ethical standards to all work undertaken

• Maintain a safe and healthy working environment by adhering to company safety protocols

KEY WORKING RELATIONSHIPS

Internal

• Cross-Functional Collaboration with:

• Product-oriented teams (Sales, Medical, Marketing)
• Global brand teams and Digital Centers of Excellence
• Market Access & Public Affairs
• TRM and Data & AI teams
• Communications and Digital Marketing
• Regulatory, Supply Chain, and Finance
• Digital and Multichannel Excellence teams
• RD customer engagement lead
• PMO and Support functions

External

• Scientific societies and patient advocacy groups

• Rare disease experts and key opinion leaders

• Digital and technology partners

• Healthcare institutions and government stakeholders

• Third party vendors

• Maintain a safe and healthy working environment by adhering to company safety protocols

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS

Core Requirements

• Bachelor's degree in relevant field

• Minimum 4 years of experience in pharmaceutical/healthcare marketing or related field

• Demonstrated experience in digital marketing and omnichannel strategy

• Data literacy and ability to leverage analytics for business decisions

• Advantageous Experience

• Master's in Business Administration (MBA)

  Experience with agile methodologies and product-based operating models

  Proficiency in digital tools and platforms

  Cross-border/international experience working across multiple markets or regions

  Required Skills

  Strategic thinking and business acumen

  Digital fluency and data-driven decision making

  Agile leadership and change management

  Cross-functional collaboration and stakeholder management

  Customer-centric mindset and design thinking

  Strong communication and influencing skills

COMPETENCY REQUIREMENTS                                              

• Drives innovation and embraces change

• Takes calculated risks to achieve breakthrough results

• Demonstrates decisive leadership and accountability

• Executes with speed and agility

• Act for Patients & Customers

• Places patient/customer needs at the center of decision-making

• Delivers value through customer-centric solutions

• Fosters cross-functional collaboration

• Contributes to collective success over individual achievements