Brand Lead
Dubai, United Arab EmiratesRiyadh, Saudi Arabia Permanent Posted on May. 19, 2025 Closing on May. 27, 2025
JOB TITLE:
Brand Lead
BUSINESS AREA:
Specialty Care Greater Gulf MCO
JOB PURPOSE
Lead the strategic development and execution of brand initiatives through a patient-centric, data-driven approach, leveraging digital capabilities and cross-functional collaboration to maximize market performance, accelerate patient access, and position Sanofi as a leader in rare diseases.
KEY RESULTS / ACCOUNTABILITIES
Drive brand growth through innovative, patient-centric strategies aligned with Sanofi's product-based operating model
Develop and execute integrated omnichannel strategies leveraging AI and digital platforms to enhance customer engagement
Lead agile, cross-functional teams using OKRs (Objectives and Key Results) to ensure accountability and value delivery
Utilize data analytics and AI-powered insights to inform strategic decisions and optimize resource allocation
Transform customer and patient journeys through personalized digital experiences and actionable insights
Build and strengthen patient services ecosystem through strategic partnerships with healthcare institutions, governments, and patient associations
Accelerate patient identification and reduce diagnosis time through innovative digital solutions and ecosystem partnerships
Position Sanofi as a partner of choice for healthcare professionals through scientific leadership and value-based engagement
Implement agile ways of working to drive speed, efficiency, and cross-functional collaboration
Ensure robust P&L management with clear KPIs to drive profitability and positive business outcomes
Optimize supply chain management through demand planning and forecasting
Ensure all brand activities comply with Sanofi's Code of Ethics, policies, and industry regulations
Demonstrate personal leadership in applying ethical standards to all work undertaken
Maintain a safe and healthy working environment by adhering to company safety protocols
KEY WORKING RELATIONSHIPS
Internal
Cross-Functional Collaboration with:
- Product-oriented teams (Sales, Medical, Marketing)
- Global brand teams and Digital Centers of Excellence
- Market Access & Public Affairs
- TRM and Data & AI teams
- Communications and Digital Marketing
- Regulatory, Supply Chain, and Finance
- Digital and Multichannel Excellence teams
- RD customer engagement lead
- PMO and Support functions
External
Scientific societies and patient advocacy groups
Rare disease experts and key opinion leaders
Digital and technology partners
Healthcare institutions and government stakeholders
Third party vendors
Maintain a safe and healthy working environment by adhering to company safety protocols
SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS
Core Requirements
Bachelor's degree in relevant field
Minimum 4 years of experience in pharmaceutical/healthcare marketing or related field
Demonstrated experience in digital marketing and omnichannel strategy
Data literacy and ability to leverage analytics for business decisions
Advantageous Experience
Master's in Business Administration (MBA)
Experience with agile methodologies and product-based operating models
Proficiency in digital tools and platforms
Cross-border/international experience working across multiple markets or regions
Required Skills
Strategic thinking and business acumen
Digital fluency and data-driven decision making
Agile leadership and change management
Cross-functional collaboration and stakeholder management
Customer-centric mindset and design thinking
Strong communication and influencing skills
COMPETENCY REQUIREMENTS
Drives innovation and embraces change
Takes calculated risks to achieve breakthrough results
Demonstrates decisive leadership and accountability
Executes with speed and agility
Act for Patients & Customers
Places patient/customer needs at the center of decision-making
Delivers value through customer-centric solutions
Fosters cross-functional collaboration
Contributes to collective success over individual achievements
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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