Brand Lead Neurology North Europe
Multiple Locations Permanent Posted on Dec. 06, 2024 Closing on Jan. 03, 2025Brand Lead Neurology North Europe
- Location: Netherlands, Belgium, Denmark, Finland, Norway, Sweden
- Travel required within Europe <40%
About the job
In Sanofi North Europe we want to improve people’s lives and transform the practice of medicines by ensuring that our treatments reach the patients in the markets we serve. As a team we focus on both our transformation and our people to be successful in achieving this ambition in the current external environment. This roleLeads the activation and amplification of the global franchise / category / brand strategy to deliver growth within the local market(s). Leverages all aspects of the Winning Way of Marketing to deliver insightful "go-to-market" execution aligned to global strategy. Creates an inspiring culture of strong cross-functional collaboration aligned to global strategy.
Main responsibilities:
- Strive for improving the customer experience anytime, anywhere
- Localize and implement the global brand strategy (Where to Play / How to Win)
- Coordinate the cross-functional team effort around the brand strategy, including marketing, Medical Affairs, Regulatory Affairs, Supply-Chain, Digital
- Localize “medico-marketing” campaigns to the right customers segments (Maximize use of GloCal campaigns / Limit local content creation)
- Drive Northern Europe cross country initiatives
- Analyze market trends, brand performance, competition and iterate (Be/Do agile, Test & Learn)
- Budget Management: Develop and manage the brand’s budget
- Bring country needs and perspectives to GLocal team
- Maintain the highest standard of compliance, ethics and business integrity
About you
Expected behaviours/ soft skills
- Strong enabler by collaboration skills
- Patient and customer-centric mindset
- Strong prioritization skills
- Change Management
- Growth mindset
- Passion in creating and implementing brand activities
Technical skill
- Strong understanding of marketing dynamics, depth understanding of the market, competition and future market trends & forecasting
- Understand, supports and works based on the Sanofi Global model
- Preferably experience in similar role
- Previous knowledge and stakeholder management in the field of Neurology is considered a significant asset
- Scientifically savvy and focused
- Ability to take data-driven decisions on priority segments and initiatives for growth (based on customer needs)
- Clear understanding of omnichannel engagement
- Scrum master experience an advantage
Why choose us?
- Bring the miracles of science to life alongside a supportive, future-focused team
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
- Drive implementation science, powerful crowdsourcing and open innovation , discovering the ways to bring science to live faster , contributing to a patient first mindset
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave
PursueProgress. Discover Extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
#LI-EUR
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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