Associate Director, Channel and Process Excellence

Position Title:  Associate Director, Channel and Process Excellence

Grade Level: L3-2

Our Team:

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes
• Free up capacity in marketing teams to focus on brand and content strategy
• Accelerate and standardize omnichannel operations processes
• Improve sharing of best practice
• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts
• Realize efficiencies and economies of scale across the North America and Global marketing organizations

Job Description:

The Channel & Process Excellence Lead plays a key role in ensuring Sanofi’s marketing operations are efficient, scalable, and aligned with strategic goals. This role requires expertise in omnichannel marketing, process optimization, and cross-functional collaboration to streamline marketing operations, enhance channel performance, and drive operational excellence across the organization.

Core responsibilities include but are not limited to:

• Lead Process Optimization: Develop and implement strategies to standardize and optimize marketing operations processes, reducing inefficiencies and improving speed to market.
• Channel Excellence Framework: Establish a robust framework for managing and improving channel performance across email, web, social, SMS, and emerging platforms.
• Cross-functional Collaboration: Partner with IT, brand teams, global teams, and external agencies to align processes and technologies with business needs.
• Performance Measurement: Define and monitor KPIs for marketing operations, providing insights and recommendations to enhance channel effectiveness.
• Continuous Improvement: Lead efforts to identify gaps and opportunities in current marketing operations, implementing innovative solutions to streamline workflows and improve outcomes.
• Capability Building: Develop and execute training programs to upskill teams on best practices, tools, and processes for marketing operations.
• Governance and Compliance: Ensure all processes and channels adhere to regulatory and compliance requirements, escalating risks and recommending mitigation strategies when needed.
• Vendor Management: Oversee relationships with external partners, ensuring value for money and high-quality deliverables.
• Support Transformation Initiatives: Collaborate on key projects, such as platform migrations and digital transformation efforts, to drive organizational priorities.
• Knowledge Sharing: Foster a culture of learning and innovation by sharing best practices, success stories, and lessons learned across teams.

Skills:

• Deep understanding of omnichannel marketing principles, tools, and technologies.
• Proven expertise in process optimization, workflow design, and change management.
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
• Proficiency in marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Manager) and workflow tools (e.g., JIRA, Confluence).
• Excellent analytical skills, with the ability to interpret data and provide actionable insights.
• Exceptional communication and influencing skills, capable of working effectively with cross-functional teams and senior leadership.
• Knowledge of compliance and regulatory considerations in marketing within the pharmaceutical or healthcare industry.
• Collaborative mindset, high energy, and strong problem-solving skills.

Work Experience:

• Bachelor's degree in business, marketing, or technology, or equivalent experience
• Minimum of 7 years in marketing operations, process improvement, or a related field.
• Proven experience in a regulated industry, preferably in pharmaceuticals, healthcare, or life sciences.
• Demonstrated success in leading process transformation or channel optimization initiatives in a matrixed organization.
• Experience working with external vendors and managing agency relationships.
• Familiarity with Agile methodologies and experience leading Agile teams is preferred.