Senior Product Manager, Beyfortus HCP Marketing - Vaccine
Bridgewater, New Jersey Permanent Posted on Feb. 21, 2025 Closing on Apr. 18, 2025Job title: Senior Product Manager, Beyfortus HCP Marketing - Vaccine
Location: Bridgewater, NJ
About the Job
The Senior Product Manager, Beyfortus HCP Marketing will be responsible for increasing coverage rates for Beyfortus in the US market. This includes segmentation, message development, cross-functional engagment, and sales force promotion. As we approach the third season of Beyfortus, our goal is to significantly increase immunization rates. This role requires a strategic approach to optimize brand performance and ensure effective execution of marketing strategies. The position will report directly to the Senior Director of HCP marketing.
We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
Lead the development of strategies to optimize Beyfortus brand performance through effective segmentation and message development.
Align cross-functional stakeholders to ensure cohesive execution of marketing strategies.
Coordinate with the sales force to ensure effective interaction and support for Beyfortus marketing initiatives.
Maintain in-depth knowledge of applicable markets and competitors, with clear KPIs for monitoring performance.
Improve brand growth and business performance by leveraging real-time data and understanding customer behavior changes.
Drive market access initiatives to assess competitiveness and develop recommendations to support franchise objectives.
Define and implement a segmentation strategy that identifies brand opportunities and informs deployment and execution.
Capitalize on market, brand, and customer opportunities based on changing demands, competitive activities, and market trends.
Refine strategies to adjust to the changing competitive landscape.
Collaborate with public affairs and medical teams on relevant public health initiatives.
This is not an exhaustive list of key responsibilities as the candidate may perform other duties as assigned. This role may also evolve over time.
About You
Education Requirement(s):
Required: Bachelor’s degree
Preferred: Master’s Degree
Required Experience and Skills:
B.A. or a B.S. degree is required
3+ years of relevant industry experience with a minimum of 2+ year of marketing experience in either vaccines or specialty pharmaceuticals
Strong analytical skills
Strong critical and strategic thinking skills
Strong project management and problem-solving skills
Experience influencing without direct authority
Proven ability to partner across a matrixed organization
Experience achieving efficiencies through effective organization and time management
Excellent oral, written, and presentation skills with a strong attention to detail
Creativity, enthusiasm, analytical acumen, and exceptional overall business insights
Preferred Experience and Skills:
RSV or pediatric experience preferred
Market Research experience is preferred
Sales experience is preferred
Experience in US vaccines market and in-depth knowledge of US vaccines customer segments and buying channels
Why choose us
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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