Title: Allegra Zone Brand Lead - AMET Zone

Reporting to : International Allegra Zone Brand Lead

Location: Cairo, Egypt/ Jeddah, KSA

• Job Purpose

• Member of the International zone Team to help drive company culture, strengthen values, and assist with further alignment of the different countries in the zone.
• Strategic leadership and ownership for Allegra AMET business, ensuring aligned Where to Play and How to Win choices based on deep consumer insight to drive sustainable sales growth and profitability, managing resource allocation to secure short- and long-term brand growth across zones.
• Strong partnering with Global Central Team, Local team and cross-functional partners (across levels, up to region head).
• Guide team to create integrated E2E consumer connections based on consumer journey and marketing mix analysis that connect with right consumer, at right moment, through the right channel, with the right message to drive brand growth, from strategy to execution including brand building, consumer understanding & insights, market analytics, innovation, integrated consumer / HCP communication and KPI tracking to drive in year growth and future growth opportunities.

Key Accountabilities

• Brand plan & strategy: Lead, deploy, embed consumer centered, data backed ‘one’ zone strategic plan working with cross functional teams, aligned with global strategy where applicable
• Brand building: Develop brand fundamentals (Brand Pulse) for local brands / input or deploy in a consistent way for global brands to ensure we build strong, loved and enduring brands
• Leadership: Lead, coach and inspire brand activators, agency partners & cross functional teams to ensure excellence in 360 execution and elevate marketing capabilities; Be the voice of the brand to inspire wider cross functional team across AMET; Represent zone with regional / global /external stakeholders. Strong partnering with Global Central Team, Local team and cross-functional partners (across levels, up to region head).
• Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights. Integrate these into business strategy by identifying strategic & tactical growth opportunities. Bring the consumer ‘inside Sanofi building’ and champion their needs and how our brands can best serve them
• Innovation: Lead the innovation strategy in the zone to deliver the brand growth, execution and delivery of brand pipeline. Includes product renovation/innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams.
• Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels; experiment and stay on top of latest trends like AI or gaming.
• Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables.
• Performance focus: Drive results focus, build monthly cadence for team to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast. Brand Health, market share and full P&L management, forecasting, demand and inventory planning

Core competencies

• Consumer 1st mindset & approach
• Leader with ability to coach, motivate and influence teams who may not be direct reports
• Strategic brand builder
• Data user, believer in forward looking analytics, performance driven
• Innovative, open and curious to continuously learn & improve
• Ability to balance long-term strategic priorities with short-term business needs
• Strong communicator and storyteller
• Business focused and relish problem-solving
• Agile mindset, flexibility to adapt to constantly changing business needs and environment

Experience

• Senior (>10 years work experience) marketing professional w/ background in consumer goods and/or consumer healthcare
• Proven success in growing brands / categories: significant experience in brand marketing, especially in OTC         or FMCG
• Leadership – skills to envision, engage, enable, and execute
• Cooperate transversally: collaboration and influence skills up-down-across organizations and cultures/geographies
• Act for change – embrace change and innovation and initiate new & improved ways of working.
• Develop people – takes responsibility for one’s self and others in anticipation of future business needs. Previous management experience of multiple direct/indirect reports
• Financial and P&L acumen
• A Sales or Trade Marketing experience is a plus
• Strong interpersonal skills
• Proficient ability to read and interpret market data (IMS, Nielsen, Euromonitor)