Lead, Competitive and Market Insights for Stable Brands

Job Title: Lead, Competitive and Market Insights for Stable Brands

About the Job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Lead, Competitive and Market Insights for Stable Brands is responsible for leading a team focused on delivering integrated competitive intelligence (CI) and market research (MR) insights deep rooted in an understanding of the external healthcare environment and Sanofi’s internal business. This is a player-coach role, and based on the experience of the candidate, they will have direct responsibilities for market research and or competitive intelligence for some of the products supported by their team. Leading with an action-oriented insights approach, they will help drive global and local strategies. The Senior Director will be an integral strategic partner to Sanofi’s commercial leadership and many cross-functional stakeholders (e.g., market access, medical affairs etc.) They will lead a high performing team that aims to exceed expectations of those they support. Partnering with the Sanofi extended offshore team to maximize the insights generation and delivery process is also a key responsibility of the role.

This position will report to the GTMC, Global Head of MRCI Sanofi and will be based in Cambridge, MA - Bridgewater, NJ.


Main Responsibilities

Together with other MRCI leads, co-create and implement the MRCI team purpose to:

• Bring the best resources to each MRCI deliverable and key stakeholder exchange

• Drive innovation where marketing teams can leverage more actionable insights faster

• Inform both high level strategic tradeoffs and operational execution on key issues

• Ensure insights delivery to Stable brand stakeholders are tailored to each specific audience to empower commercial teams

• Guide the brand planning process via strategically grounding it in insights from the most relevant and timely market research and competitive intelligence

Be a MRCI expert and cross-functional consultant:

• Attend, contribute to (where applicable) and report back on both medical and MRCI subject matter conferences to advance expertise on both

• Be an integrated insights leader working in lockstep with the I&A Business Analytics team as well as across the MRCI team with market research and competitive intelligence excellence partners

• Foster strong agency relationships to ensure seamless insights gathering and findings that deliver on key brand business objectives

• Specialize across a number of different therapy areas, collaborating with Senior Directors/Directors in other TAs/I&A pillars to avoid duplication

• Take part in commercial meetings and proactively identify market research and competitive solutions for key business questions, regularly revisiting and realigning according to business need

• Maintain comprehensive and current understanding of the evolving Stable asset portfolio landscape

• Support the design and execution of competitive and market research planning initiatives, collaborating with glocal brand leads to support pre- and post-launch readiness efforts

• Ensure the effective implementation of all MRCI activities such as primary research through timely and appropriate coordination with stakeholders and external vendors.

• Manage vendor selection process, oversee multiple vendors together with internal partners, as needed

• Effectively own the CI and or MR function fully for a subset of Stable products, directly manage projects and commercial team relationships

Effectively lead the MRCI Stable Asset Team

• Model and teach a best practice MRCI approach to enable exceptional team performance and commercial support, providing coaching and training as needed

• Retain and develop high-quality talent

• Maximize adoption of innovative methodologies and best-practices via trainings / upskilling workshops

• Coordinate with commercial leadership to prioritize and balance team resources and workload

• Oversee the management of the team’s budgets across the product portfolio

• Ensure proper dynamic resource allocation and guidance to the team in support of priority strategic initiatives

• Oversee all MRCI projects and deliverables to ensure high quality and valid research is completed across the onshore and offshore teams

• Rigorously uphold the Company's standards of ethics and policies for market research and competitive intelligence gathering, ensuring the whole team is compliant

About You


Education Requirements

• MS / MA degree required, a scientific degree (either B.S. or M.S) preferred, equivalent combination of MR/CI and relevant consulting experience may be considered in lieu of a Master’s degree

Skills and Competencies

• A minimum of 12 years of experience in the pharmaceutical industry; equivalent combination of education (MA, MS, MBA / PhD) and / or relevant consulting experience may be considered

• 5 years management experience required

• Strong understanding of all types of market research and competitive intelligence monitoring and reporting methodologies, with experience of conducting primary market research in either

• Strong quantitative skills, including data analysis and statistics, Strong analytics capabilities and demonstrated application of skills and any related tools preferred

• Demonstrated ability to drive to deadlines, balance competing priorities, and ensure high quality

• Experience with vendor-side market research or CI firm and/or consulting firm strongly preferred

• Experience across global, regional, local roles strongly required

• Product launch experience strongly required

• Experience working directly within or partnering with related functions including new product planning, marketing, value and access required

• Knowledge and experience with pharmaceutical data sources (e.g., prescription and sales data, patient claims data, promotional audits) preferred

• Demonstrated ability to drive to deadlines, balance competing priorities, and ensure high quality deliverables

Soft Skills

• Successfully lead both by influence and directly, in a highly matrixed environment

• Effectively and confidently communicate to various audiences, including senior leadership

• Synthesize complex ideas to simple

• Champion an integrated insights approach with the know-how and ability to teach the team to develop brand implications from market research and competitive intelligence findings, not just a summary of the data and developments

• Possess strong learning agility and high degree of curiosity with a focus on detail, accuracy and problem solving

• Have a strong work ethic and is personally motivated

• Think strategically in an ambiguous environment and flex and pivot as the business requires

• Demonstrate EQ and leadership skills

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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