Brand Manager
City of Taguig, Philippines Permanent Date posted Sep. 11, 2024Brand Manager
Location: Philippines
Job type: Permanent, Full time
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About the job
Ready to push the limits of what's possible? Join Sanofi in one of our key functions and you can play a vital part in the Branding and Innovation of the products that we have. As a Brand Manager, you'll hold responsibility to defining brand strategy and your own P&L for the local markets and drive profitability, bringing our products to the next level.
At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.
Main responsibilities:
Brand Performance
Own brand P&L of local markets and drive profitability
Define brand ambition in long-term. Drive market share gain and brand consideration.
Drive brand love, brand health and brand imagery
Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
Tracks monthly performance at country level and set-up corrective action plan if required
Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance
Brand Strategy
Defines the brand strategic pillars and business objectives of Dulcolax for Indonesia and Philippines based on local consumers, shoppers and HCPs insights
Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.
Brand Management
Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
Localizes brand assets to ensure it taps local insights
Localizes content liaising with MRL for approval
Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights
About you
End-to-end marketing & brand management, with involvement in strategy implementation.
Brand management experience in global companies within FMCG / FMCH, or related industries.
PursueProgress. Discover Extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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Experience possibility
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