Trade Marketing Manager

Trade Marketing Lead, Modern and/or General Trade Vietnam

• Location: HCMC, Vietnam
• Average of 50% remote working
• Job type: Permanent & Full Time

About the job

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

Our Team:

You will be part of the ASEA Trade Marketing & Revenue Management team which reports to Sanofi CHC’s ASEA General Manager. Our mission is to develop channel strategies and in-store activation plans to deliver sustainable market growth ahead of our competitors and maximize the revenue of our portfolio.

Main responsibilities:

Be your Channel Champion to win ensure sustainable market growth ahead of our competitors. Be externally focused, at the heart of everything you do. Be an active cross functional team member ensuring effective collaboration across your market and the zone.

• Drive profitable market share growth in the region
• Meet Volume Sales, Gross & Net Sales targets
• Attain Gross Margin and BOI targets, managing P&L effectively
• Monitor and adjust strategies to ensure financial objectives are met

MANAGEMENT OF TRADE MARKETING ASSETS & POSM MATERIALS

• Liaise with the Brand & Innovation Marketing & sales team to deploys all necessary POSM in the channels and develop and roll-out any other Trade assets.
• Drive the execution and roll out of the Perfect Store Account Program across the channels.
• Track and monitor investment vs Budget.

MONITORING, EVALUATION & IMPROVMENTS OF ACTIVATIONS IN THE CHANNEL

• Evaluate and assess effectiveness and ROI for all Trade Marketing tactics and/or assets with the support of the RGM & Performance Analytics.
• Complete an evaluation on all activities to capture learnings and demonstrate the implementations of learnings against future investments through detailed analysis to improve sales, trade spend, product mix, efficiency, etc. 
• Stay up to date with industry trends and competitor activities to identify potential threats or opportunities.

CHALLENGER MINDSET

• Take Action: Drive results by identifying opportunities in channel, developing proposals, aligning with Zone T&R Head, Country Teams.
• Stretch: Develop creative channel plans & ensure alignment to our core sustainability priorities  
• Feedback: Continuously challenge the status quo and push the team to grow to ensure we are delivering sustainable market growth while having our consumers & customers at heart
• Togetherness: Positive attitude, dynamic and ability to deliver through others & drive for results

About you

• Experience in Trade Marketing/Sales with background in Consumer goods and/or Consumer Healthcare and awareness of retailers’ business strategies to be able to find opportunities for joint collaboration.
• Previous experience in a matrix organization preferred.
• Able to read and interpret sales data (IMS, Offtake, etc.)
• Executional excellence and leadership in driving channel growth in local market
• Strong project management & analytical thinking
• Creativity and problem-solving skills
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
• Ability to be flexible and adapt quickly to changing strategies and priorities.
• Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations.
• Fluent in English

Pursue progress, discover extraordinary.

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com