Trade Marketing Manager
Ho Chi Minh City, Vietnam Fixed Term Date posted Aug. 22, 2024Job title: Trade Marketing Manager, Pharma
Location: Hochiminh
Hiring Manager: Sea and India Trade Head
About the job
We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?
Main responsibilities:
Establish Trade Marketing governance:
Ensure an efficient collaboration process to meet business needs
Enhance strategic partnerships with internal and external stakeholders (Marketing, Trade, KAM, and other areas)
Develop Trade Marketing strategic plan with/for the key strategic brands for both short and long terms, analyzing category trends, driving shopper insights and anticipating competitor strategies Identify execution opportunities, innovation and actions plan to meet shopper and trade customer’s needs
Lead Distribution and product launches execution at POS (channel definition, commercial policy, distribution and sales tracking);
Align with Commercial team, Revenue Management and KAMs to maximize shopper pricing, promotion activities and patient services
Lead shoppers & customers activity calendar planning
Drive Trade Customer marketing initiatives, to develop sell-out with all channels
Construct and deliver persuasive impactful communications for trade sales team
Develop and manage initiatives for customer education program (chains, pharmacist, institutions, etc)
Lead and organize the trade customer events and strategic meetings,
Co-create and innovate in partnership with customers, including promotions, patient instore activities (information, new services, awareness campaigns) and customer education programs
Monitor and guarantee the trade marketing and customer plan execution at all channels
Deliver strong Sales Fundamentals (mix, distribution) across priority customers and segments
Propose process and tools improvements to simplify execution
Ensure appropriate POS & trade marketing resource allocation aligned with BUs strategy
Define and pilot Trade Marketing KPI’s
Develop and monitor POS activities’ KPIs (sell-out, distribution, stock, market share…)
Maximize ROI and Trade Marketing activities effectiveness, aligned with BUs/ Brand strategies
Collaborate to make forecasts for product demand to ensure the sustainability of inventory.
Develop talents, including internal training (sales force on execution, KAM on shopper insights…)
About you
Thorough understanding of consumer marketing, shopper behavior and / or category management
Thorough understanding of contract management and trade terms optimization
Good understanding / practical experience of commercial negotiation with key customers
Good understanding of statistical analysis tools
Minimum of 5 years’ experience in trade/ sales/ marketing functions, possibly including experience in CHC or FMCG
Education Background: Business Administration, Marketing, Economics, Social Science
Language Proficiency: Local language, English
#LI-SEA
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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