Consumer & Market Insights Manager

About the Job

Job Title: Consumer & Market Insights (CMI) Lead – AMET Region

Location: Istanbul, Turkey

At Opella Healthcare, we are united by one shared Mission: to put Health in Your Hands. We are passionate about making healthcare as simple as it should be, empowering people to take charge of their well-being. This mission drives everything we do, focusing on people—our consumers, customers, healthcare professionals, employees, and the Opella brands that support them.

As a top-three global player in Consumer Healthcare, we aim to outpace the market with bold ambitions for growth and performance. Our goal is to create an agile, responsive organization capable of delivering our vision and mission. To achieve this, we need exceptional talent ready to shape Opella’s future. Together, we embrace a Challenger spirit, driven by our commitment to being Outcome-Obsessed, Courageous, Radically Simple, and All In Together.

About the Role

As the Consumer & Market Insights (CMI) Lead for the AMET region (Africa, Middle East, Turkey), you will play a strategic role in influencing business roadmaps and fostering consumer-centric thinking across the organization. You will lead all primary and secondary research activities within the region, providing insights that shape business strategies, identify growth opportunities, and strengthen Sanofi’s position in the Consumer Healthcare market.

This role requires a dynamic, strategic leader who can partner with senior stakeholders, inspire teams with data-driven insights, and contribute to shaping winning brand and marketing strategies across diverse markets.

Key Responsibilities

Influence Business Strategy

• Partner with senior leadership to identify growth opportunities and integrate consumer insights into business strategies.

• Act as a strategic advisor to top management, providing insights that drive business decisions across AMET.

• Collaborate with the AMET Growth Performance Hub to analyze performance metrics, market trends, and competitive landscapes.

• Evaluate marketing activities and media effectiveness through data-driven measurement methodologies.

Lead Consumer & Market Insights (CMI) Initiatives

• Develop the regional CMI roadmap aligned with strategic business objectives.

• Identify knowledge gaps and propose tailored research plans to address them.

• Ensure compliance with global CMI guidelines for all activities related to Sanofi’s global brands.

• Leverage innovative research techniques to uncover deep consumer insights that inspire business teams.

Drive Best-in-Class CMI Practices

• Share best practices globally, representing the voice of AMET consumers to influence global strategies.

• Foster a culture of continuous learning and insight-sharing across local markets within the region.

• Roll out global capabilities and tools at the local level, ensuring consistent standards and practices.

Build Strong Partnerships

• Cultivate strong relationships with internal stakeholders, including brand teams, digital, market access, finance, legal, and regulatory teams.

• Collaborate closely with global CMI leaders and cross-functional teams to ensure alignment and knowledge sharing.

• Manage external partnerships with market research agencies to ensure timely, high-quality project delivery within budget.

Skills, Experience & Knowledge Requirements

• Bachelor’s degree in business, marketing, or a related field. Advanced degrees are a plus.
• 8–10+ years of experience in market research within an international organization.
• Proven track record of identifying and leveraging consumer and shopper insights to drive business growth.
• Experience with secondary data sources (e.g., IQVIA, Nielsen, Ipsos) is required.
• Prior healthcare or consumer health research experience is a plus.
• Measurement expertise, including digital campaign evaluation and marketing mix modeling, is highly desirable.
• Previous management experience is an advantage
• Exceptional leadership with the ability to inspire, engage, and influence cross-functional teams.
• Strong strategic thinking and analytical skills.
• Excellent communication and stakeholder management abilities.
• Creativity and problem-solving mindset to drive innovation.
• Adaptability to thrive in dynamic, fast-paced environments
• Fluent in English (spoken and written)
• Proficiency in Turkish or Arabic is preferred.

COMPETENCY REQUIREMENTS

Should be able to demonstrate Challenger Mindset behaviours; All in. Together / Outcome Obsessed / Courageous and Radically Simple

If the description fits your experience and has aroused your interest, please apply so we can get in contact with you!

Why Choose us?

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team.
• Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully.
• Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
• An attractive package of benefits
• Employee Assistance Program (mental health support, legal and financial consulting)
• Gender neutral paid parental leave as well as volunteer days

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