Product Manager - Established Brands

Location: Campus Toronto – 1755 Steeles Ave W, North York

Work policy: Hybrid role requires office attendance 50% of time

Reporting to: Oncology-Rare Franchise Head - in Specialty Care - Canada

POSITION SUMMARY:

· Responsible for achieving or exceeding P&L (revenue and profitability) targets for assigned brands within the Specialty Care Business Unit

· Develop and execute 5-year strategic and annual tactical marketing plans for assigned products through engagement of support functions such as Medical, Regulatory Affairs, Business Operations, and Market Access

· Lead the development of Strategic and Operational Plans for established and non-competitive brands in assigned spaces (currently Rare Diseases, Rare Blood Diseases and Oncology) including:

· Develop strategic scenarios and financials supported by clear assumptions and rationale

· Using strategic thinking and expert knowledge of the brand planning process, lead cross-functional teams to develop long-range strategic plans to support assigned brands to improve brands P&L

· Find and leverage opportunities to optimize Brands P&L

· Critically evaluate and lead the prioritization of strategies and tactics for each brand within the assigned portfolio

· Analyze, strategize, organize and drive timely execution of annual marketing plans to achieve superior results

· Evaluate market environment using all available data on all customers and patients and clearly communicate a full understanding of key dynamics

· Understand assigned disease areas in terms of disease epidemiology, diagnosis rates, barriers to disease management, current disease options, pros and cons of different treatment options

· Develop then implement the brand positioning and align all messaging and tactics to it

· In collaboration with various support functions, ensure sufficient product supply, favorable market access and efficient distribution within Canada

· In partnership with Business Operations team - Manage product forecasting with responsibility for monthly, quarterly and annual P&L results

· In collaboration with Government Affairs and Market Access team, secure /maintain reimbursement for assigned product in all provinces and with private payers

· Explore new ways of leveraging AI and data

· Develop Expertise in Non-Personal Promotion for the benefit of entire franchise

· Focus tactical development to be most efficient at supporting brand goals – will include non-personal promotion, digital engagement and promotion, and other emerging channels leveraging AI

· Develop and implement innovative omnichannel plans

· Pilot innovative approaches without sales forces support

· Become the Innovation Engine for Non-Personal promotion sharing best practices with broader team within and beyond franchise

EDUCATION AND EXPERIENCE:

· Bachelor's degree or equivalent in marketing

· MBA or graduate degree preferred

· Minimum 5 years product management experience or equivalent

· Experience in Life Cycle Management an asset

· Experience in Digital and Non-Personal promotion an asset

· Working knowledge of reimbursement on provincial and private payer levels required

KNOWLEDGE & SKILLS:

· Strong results orientation i.e. has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them.

· Proven ability to work in a fast-paced, change-oriented environment without constant oversight

· Proven ability to function effectively and easily at all levels of the organization

· Possess excellent technical aptitude and marketing ability skills with a proven ability to innovate

· Strong interest, understanding and experience with Digital and other non-personal promotional channels

· Strong analytical / problem solving skills.

· Demonstrate superb written, verbal and presentation skills

· Computer literacy including word processing, spreadsheets, databases, project management and email and presentation software

· Bilingual (French/English) an asset

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.​

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.​

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.​

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.​

Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants.  Accommodations for persons with disabilities required during the recruitment process are available upon request.

#GD-SG #LI-GZ

#LI-Hybrid​