Global Brand Strategy Lead Busco/No Spa (M/F)
Multiple Locations Permanent Date posted Nov. 14, 2024Global Brand Strategy Lead Busco/No Spa (M/F)
Neuilly-sur-Seine (or Barcelona, Reading, Milano, Warsaw)
About the job
At Sanofi, we’re committed to providing the next-gen healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before. Join our Buscopan / No Spa Team as Global Brand Strategy Lead and you can help make it happen. Your job? Be responsible for defining and deploying global brand strategy, ensuring consistency of brand execution end to end and profitable growth across markets. This pivotal role demands a leader with robust expertise in strategic marketing, operational execution and cross functional team leadership.
At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.
Main responsibilities
Drive a forward-looking brand vision that anticipates consumer needs and market trends, positioning the brand for long-term success.
Define and deploy Brand’s repeatable model of growth (RMoG)
Lead development of global brand fundamentals in alignment with brand’s RMoG.
Oversee the creation and activation of impactful big ideas, campaigns and content, orchestrating the global brand and science team to provide a full end to end experience plan for markets.
Maintain consistency and coherence in brand communication across all consumer touchpoints, reinforcing brand identity and messaging.
Lead, develop and continually optimize brand support model including A&P and media mix.
Partner with GBGM and Zone Leads in achieving sell out, market share and net sales growth objectives.
Build strong partnership with global creative and media agencies
Key point of contact for non-priority zones.
About you
Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
Proven experience of 10 years in P&L management, brand building, marketing, or related roles, preferably in a global context.
Role modelling our new recharged challenger mindset, being courageous, outcome obsessed, radically simplifying things as it should be and
Strong ability to influence senior stakeholders.
Deep understanding of different markets, consumer behavior, and marketing trends.
Excellent strategic thinking and analytical skills.
Strong communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
Proficiency in digital marketing and familiarity with various marketing tools and platforms.
Ability to travel internationally as required.
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Pursue Progress. Discover Extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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