Vx - Marketing Director (Flu) - Beijing
Beijing, China Fixed Term Posted on Jan. 02, 2025 Closing on Feb. 28, 2025KEY ACCOUNTABILITIES:
Formulate marketing strategy for responsible products, develop and enforce annual marketing plan to maintain Sanofi Vaccines as a leading player of the industry ；
Participate in designing and updating long-term strategic plans (CSPs) and, work with the management to define and tailor in a timely manner strategies for product marketing based on business situation；
Formulate and enforce annual marketing plans; provide brand portfolio strategy across all channels；
Formulate marketing strategies for private and public market；
Cross functional engagement to ensure critical elements built in brand strategy, including PAMA (Access and Pricing strategy), Medical, Sales, Franchise (bridge short term to long term strategy)；
Collect and analyze market data, avail adequate market research results to identify the needs of different customers and transform such needs into market strategies and action plans；
Establish long-term brand image of the company and implement effective marketing programs and promotion activities, ensure proper strategy to execution level in each channel, including proper resource allocation by channels.
Manage responsible products, keep a good relationship with the customers and relevant institutions and ensure high-quality enforcement of defined business plans and marketing plans
Fulfill cooperation among different departments, and promote the implementation of marketing plans and promotion activities in accordance with defined goals, timetables and standard
Provide full-range support for product marketing activities in the following ways to deliver expected results: Effective management in all stages of responsible product life cycles；
Formulate marketing strategies for private and public market；
Develop new channels and marketing plans for business development and evolution of operating models；
Forecast changes on external market and formulate appropriate plans to provide consulting with regard to major strategic changes and other most important issues for the management; able to anticipate opportunities and risks to translate industry insight to what is the implication to Sanofi business；
Monitor competitor products closely and adjust market strategies for related products in a timely manner；to impact on revenues, recognize and improve competitive opportunities, and Lead and coordinate all pre-launch and launch efforts across China and GBU stakeholders
JOB-HOLDER ENTRY REQUIREMENTS:
Education
Bachelor’s degree (or above) in marketing Medicine or related field or related fields of expertise, preferably with the degree of MBA
Experience & knowledge:
At least eight years of work experience in brand management
Familiar with existing laws, regulations and policies on pharmaceutical products and bio products
A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others
Transversal Leadership - In Depth Knowledge
Strategic Planning - In Depth Knowledge
Core competencies:
Independent working as a brand owner responsible for brand P&L and strategy development
Able to travel frequently based on business request in the requirement.
Able to understand the product objectives and plans
Have a solid working knowledge of market research, product sales and sales promotion activities
Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans
Cross-functional and global-local working ability-Wide arrange knowledge from product later stage development, registration, clinical, market assess, policy shaping and marketing strategy knowledge
Excellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal eloquently with opinion leaders, the sales force and Management Team;
Excellent transversal leadership capabilities
Good knowledge of computer software
Fluent in both English and Mandarin
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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Sanofi careers in China
From research and engineering to sales, we're all working toward the same ambitious goal – halving the time from discovery to therapy. Our people develop incredible careers, alongside 40 new innovative drugs and vaccines for China. We also support the national health department in preparing for China 2030. It's how we've become a China Top Employer and have continued to grow since opening our first China site in 1982.
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