GTMC-Omnichannel Content Capabilities Manager-Shanghai

About the job

Strategic Context:

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders.  From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities.  We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations, across our portfolio, while propelling the modernization of Sanofi.  GTMC organization aims for:

• Centralization of Go-to-Market excellence and operational tasks across GBUs.
• Standardizing best-in-class capabilities with strengthened global support and verticalization within GTMC from local to global.
• Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi Hubs to optimize process excellence and efficiency.

Sanofi Greater China is facing a high pace of changes aiming at making the organization across GBUs more agile and impactful organization, adapting the constantly and proactively the resources to the environmental changes.

As part of Greater China GTMC, our Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, execution and change management, while collaborating closely with Digital to provide Business-empowering tools and solutions.  As a member of the China Omnichannel Team, the Omnichannel Content Capabilities Manager will be accountable to develop and execute the Omnichannel Strategy for best-in-class Content effectiveness, while overseeing the strategic planning, development, and execution of end-to-end content standards supporting efficient production, management, and distribution of high-quality, compliant content driving engagement and consistency across all Campaign-driven Omnichannel Customer Engagement journeys and platforms.  This role includes the Business Ownership of corresponding digital platforms to ensure enhanced customer engagement and alignment with business goals.

Main Responsibilities:

• Contribute to China Omnichannel Campaign strategy by defining end-to-end Content operations (production, validation, storage, dissemination) with cross-functions focusing on the combined foundation of people, processes & technology, and guide its operational delivery, in line with Global Operating Procedure (GOP);emerging solutions such as Turing, GenAI; and overall Omnichannel strategic roadmap.
• Lead Contentgovernance: coordinate content strategy operations rollout with GBUs, Medical, Regulatory, GTMC, Digital and global stakeholders.
• Business Owner for Contentdigital platformsand solutions, empowered and accountable to identify and prioritize new features, using business impact and customer experience as main drivers and guaranteeing country level retrofit and homogeneity; working with Regulatory and cross-function process owners to reflect end-to-end Content cycles within roadmap.
• Partner with GBUs to define anddeploy capabilities required to manage E2E Omnichannel Content strategy and operations as part of orchestrating Omnichannel journeys across channels.
• Provide guidance and standards for Content operations excellence and execution across all channels (Reps, Events, Public channels) of Omnichannel journeys; with focus to making Content fit-for-purpose, and impactful, compelling for Customers;while driving continuous improvement.
• Define and contribute Content effectiveness KPI and trackingto feed into Omnichannel journey orchestration; and ensure closed feedback loop across GBUs, GTMC, Digital and cross-functions by leveraging insights and analytics.
• Define and drive change management plan required for effective adoption of Content effectiveness standards and solutions at country level with global support as relevant; feeding into overall Omnichannel change management effort
• Connect with external partners and seek for external benchmarks and latest trends to identify Contentbest practicesand innovations to drive engagement against specific business objectives.

Ways of working:

• You will be a member of the China Omnichannel (Campaign Capabilities) Team within Greater China GTMC organization.
• You will collaborate with China GBU, Omnichannel, Digital and global teams to align Omnichannel Content priorities in line with Brand and GTM Transformation strategies, to achieve Campaign-driven Customer journey Omnichannel orchestration.
• You will build strong partnership with Digital Data to drive delivery of Content digital solutions and tools supporting best-in-class customer engagement effectiveness and experience.
• You will foster partnerships and close collaboration between cross-functional (Marketing, Medical, Regulatory, GTMC, LEBI, Digital, Communications, Procurement, Finance, P&C) and global teams while driving structured ways of working between teams to provide maximum value and efficiency to business teams.

About you

Work Experience:

• 7+ years (Pharma, FMCG, eCommerce) Commercial Operations environment
• 2+ years Multichannel/Omnichannel environment
• Omnichannel / (Digital) Marketing expertise: Omnichannel strategy, Content Management, Process design, Campaign and Channel management, Data strategy
• Solid understanding of end-to-end Content management ecosystem, processes as well as related digital landscapes and trends: tools, platforms and ecosystems
• In-depth understanding of pharmaceutical industry and related content regulations
• Thrive in fast-paced engagements and experienced in matrix organizations/project teams
• Bring project management and team leadership experience to ensure the correct pace of the Omnichannel acceleration in accordance with the business needs and company-level strategy
• Ability to lead change while achieving business goals & objectives, act for change – challenge the status quo – be persistent and resilient

Skills and Competencies:

• Strategy: Strategic mindset, analysis and planning; ability to have Big picture, while also going deep to connect critical details; ability to Prioritize , make quality Decisions, and Act with Purpose
• Business: Strong business acumen; Marketing prowess and Omnichannel management; over achievement against set objectives
• Communication: Excellent interpersonal skills to communicate, present, persuade and argument among internal teams and partners; excellent English and Chinese (written and oral)
• Leadership: Engages others through active communication; Demonstrates a high-level drive, passion and ambition for maximum impact; Resourceful and well-developed time management skills; helping teams Prioritize tasks and plan workloads to optimal effect and efficiency; Strong relationship builder; Seeks out win-win opportunities against shared goals

Personal Characteristics: Accountability; Stress management; Fast learner, growth mindset, constant looking for improvement; Self-starter with resourceful, pragmatic, and value-add approach; Agile, Customer- and goal-oriented; Listening skills, empathy, to understand the needs and objectives of the different businesses and stakeholders