Media & Marketing Operation Manager

Job Title: Media & Marketing Operation Manager :

(1) Lead Media and communication (External and Internal):

This role is expected to understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc. Be a media expert to help brand team to build up a consumer/business centric media strategy: Justify the correct media objective and media mission for business delivery to achieve business objective. This role will lead the activation and launch of all media channels including new trends of media type such as social and vertical, streaming video, programmatic, as well as traditional ones including publisher partners, search, and affiliate. The candidate will direct media campaigns and will act as the hub between all cross functional teams. This leader must possess an understanding of media analytics such as media mix models, search, social, programmatic expertise, and the ability to synthesize and communicate information to different levels of stakeholders across the organization, as well as collection of market level trends, key competitor activations, and competitive insights.

Accountability with details:

◼ Internal media (KFS against awareness/resilience/conversion) strategy and operations excellence : identify by categories/brand needs, find right approaches, KFS fitness, effectiveness and efficiency improvement planning (OTC, personal care, Nutrition -vms)

◼ Global connections and drive projects progress including the multi-categories agencies pitching, insight delivery, agency transformation, global-local operation review.

◼ Build and improve relationship, quality of external resource mix, and pilot trial projects, to drive CHC brand signature, CHC resource acquisition power, including the platforms of -LRB, DY, vertical, KOLs, etc.

◼ Empower each brand in brand-love building, performance marketing measurement, and set the link and KPI in driving business.

(2) Lead HCP and advocacy influencer Model

As an OTC and VMS driven company with professional equity, SANOFI expects to build more robust credibility, trust and engagement with HCPs. This individual will also work closely with external advocacy & influence partners especially HCPs, and other professional KOLs, and internal stakeholders such as medical, RA team to spearhead the impact of brand with professional equity, as well as ultimately influencing our consumer.

Accountability with details:

◼ Lead the strategy in how to build the collaboration model and loop internal and external to build HCP engagement for OTC, VMS and personal care categories.

◼ Lead deployment on how to wrap up the professional contents into consumer-tonner and manner and drive the excellence and result with RACI model crossing teams.

◼ Lead short-term and long-term strategy, deployment crossing stakeholders, detailed action plan, RACI and measurement, and landing to bring science to consumers by brand.

◼ Identity what to do for brands/categories, resource-media (KFS) allocation, set measurement, and drive all brands performance in this part.

◼ Lead Marketing operation excellence and Transformation projects This role also will lead cross pilot projects and transformation actions fitting our growth including agency management internal and externally, PR & event management including purpose day, donation activation, as well as the pilot projects such as AIGC. Accountability with details:

◼ Lead and direct agencies and other internal supporting teams such as procurement in insight sharing, deep articulations by brand specific needs, challenges/opportunities, and requirements about consumer understating, profile, business trigger & barrier, with brand building request, to daily/week basis engagement with agencies.

◼ Play a critical role across agency as well as brand performance (KFS/brand awareness, resilience, conversion) such as driving and monitoring result, especially for top 15 SKUs/core brands.

◼ Set mechanics to drive and empower all stakeholders such brand team, procurement, agencies, and brands performance in delivery, agility and quality.

About you 

Bachelor degree above.

At least 8-10 years working experience with hands-on experience in actual using following various media and ad tools, agency management, professional HCP and influencers to handle executions in person in the past execution.

Profound knowledge and experience in digital integrated marketing and media planning including social, KFS, search and EC, as well as OTV, display ,etc in FMCG

Profound knowledge and experience in both traditional and in leveraging new trends of digital media in terms of media channel, media format and KPI, especially digital media and familiar with media buying working process and tracking method, mainstream media ecosystem like Ali, Tencent and Bytedance and have deep collaboration before.

Rich and hands-on experience in professional and HCP influencers and KOLs, to drive B toC business result.

Hands-on experience in leading IMC (Integrated Marketing Communication) strategy and a holistic E2E activation campaign via digital medial including influencers.

Rich and hands-on experience in contents generation, brand assets strategy design and execution.

Logical & persuasive communication & presentation skills, with excellence command of English and Chinese.

Organizational agility understanding how to influence divisions and brand teams to drive business result indirectly but efficiently and engagingly.

Strong analytics capability for data-driven marketing by working internal & external teams

Business-owner mindset to drive business result with passion by actively supporting, inspiring and engaging divisions and brand teams rather than waiting for requests and directions.

Proactive, bias-for-actions, result-driven, eager to win, and have challenge mindset