SCBU-Marketing Director, NP-Shanghai

About the job

This individual’s primary responsibility will be to develop integrated marketing and educational strategies and tactics to support best-in-class commercialization of the future pipeline assets within the Immunology market.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Brand Strategy

• Lead the Dupixent NP brand plan ensuring consistency across functions.
• Develop launch readiness plan with ownership of specific pre-launch deliverables and KPIs
• Brand positioning and message development
• Unbranded campaign as needed (the campaign means promotion mix including materials/key visual/etc… )
• Creates and leads execution of key opinion leader development program
• Advisory Board Planning and Management along with management of physician working groups
• Support the development and management of the DUPIXENT NP marketing budget
• Work with medical team and other internal stakeholders to maximize the iEGP for NP in China
• Develop the Peer-to-Peer education strategy and program along with potential outcomes measurement

Builds on patient/customer insight to lead innovation

• Understanding of the NP market, drivers, barriers, and competitive positioning
• Develop a comprehensive understanding of the disease state(s), the competitive landscape and the overall market to develop high-impact and differentiating market conditioning strategies/tactics
• Independently leads team on MR projects; consistently delivers high quality output of MR.
• Collaborate with Insights & Analytics to develop and generate appropriate data
• Coordination of Competitive Intelligence (CI) and development of competitive containment/positioning strategy and plan
• Develop and maintain strong relationships with internal stakeholders and cross-functional teams that support the brands
• Collaborate with medical to manage key thought leader influence and centers of excellence mapping strategy, research & execution
• Serve as the Marketing lead for key Acdamic Congresses

Marketing Execution

• Fosters solution oriented stand-of-care innovation project to elevate NP clinical practice in pilot hospital and ensures implementation
• Manage advertising agency partner and other vendors to ensure execution towards objectives.
• Comply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organization
  • Customer segmentation and implementation strategies.
  • Ensure appropriate training in partnership with training team.
  • Partner with sales leadership to gather relevant feedback and competitive intelligence

About you

What you should have?

Education:

• Minimum bachelor degree, master’s degree is preferred
• Major in medical or related medicine science is preferred

Experience & knowledge:

• Broad experience working in China and solid understanding of the evolving Oncology ecosystem in China
• Solid experience of Marketing, Field force or Strategic planning is preferred
• Good to have Experience in engaging customers through digital and multi-channel approach with solid deliverable
• Fluent in Chinese and English

Core competencies:

• Strong leadership combined with disciplined execution
• Strong interpersonal and communication skills
• Ability to build a team and to leverage skills in a matrix organization
• High aspiration to play an entrepreneurial role, showing passion, compassion and agility
• Resilient and relentlessly challenges the status quo
• Driving results and cultivate innovative thinking
• Strong business ethics

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

PursueProgress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!