Senior brand manager
Shanghai, China Fixed Term Posted on Jan. 17, 2025 Closing on Feb. 28, 2025Job Title： Senior Brand Manager
Location: Shanghai
Remote working and % of travel expected: 20% of remote working, 40% of travel
Job type: Permanent
Job Responsibility
Our Team:
We are a global leader in innovative pharmaceuticals and healthcare products, we “chase the miracles of science to improve people’s lives”. With a global footprint in more than 100 countries, we are dedicated to transforming healthcare practices, and making the impossible possible. We provide people across the world with potentially life-changing healthcare solutions and vaccines against deadly diseases, while placing sustainability and social responsibilities at the heart of our ambitious strategy.
China market has been playing an important role in driving Sanofi’s growth. As one of the first multinational companies to enter China after the reform and opening up, Sanofi established an office in China in 1982 and has been deeply involved in China for 40 years. We now have 12 multi-model offices, 3 manufacturing sites, 4 R&D sites and 1 digital innovation center in China, with diversified businesses covering pharmaceuticals, human vaccines and consumer healthcare.
By 2025, we will continuously introduce at least 25 innovative drugs and vaccines for Chinese people as the comprehensive support for the “Healthy China 2030”. Our high-quality medications and vaccinations address seven of China's top ten causes of death. Sanofi is working with China to transform healthcare practices for the benefit of more Chinese people and create better lives for our partners, communities and employees.
At Sanofi, a Top Employer in China in 2021&2022, we advocate continuous exploration and the pursuit of changes to make a difference by doing the right thing.
Main Responsibility：
- Responsible for product lifecycle planning and execution
- Identify and select business growth opportunities, and formulate clear customer behavior goals.
- Manage product line and brand life cycle management to bring continuous and stable growth.
- Ability to develop, execute and manage customer engagement plans
- Develop an omnichannel plan to drive customer behavior change based on clear rationale on the current painpoints. Ensure high quality customer experience through the design.
- Ability to present production requirements clearly and directly to creative and media suppliers. Produce creative and competitive branded content to create a great experience for customers.
- Ability to communicate and collaborate well with FF team on the rational and value of different customer engagement platforms and ensure high quality field execution and tracking
- Timely and effective market insights, including healthcare environment and KOLs, continuously optimized based on data and reports.
- Cross-functional collaboration ability
Job Qualifications
- Working Experience: 3-5 years of product management experience, multinational pharmaceutical companies is preferred
- Transversal Skills：Excellent communication and interpersonal skills
- Functional Skills: Championing People，Growth Mindset，Obsessive Execution
- Educational background: Bachelor degree or above (major in medicine, public health or marketing is preferred)
Language requirements: Proficiency in English and fluent Mandarin
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions @ sanofi.co
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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Sanofi careers in China
From research and engineering to sales, we're all working toward the same ambitious goal – halving the time from discovery to therapy. Our people develop incredible careers, alongside 40 new innovative drugs and vaccines for China. We also support the national health department in preparing for China 2030. It's how we've become a China Top Employer and have continued to grow since opening our first China site in 1982.
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