Specialty Care - Regional Marketing Manager - Nanjing
Shanghai, China Fixed Term Posted on Dec. 23, 2024 Closing on Feb. 23, 2025职位说明：
准备好突破一切可能的极限了吗？加入赛诺菲，你将在提升整个业务绩效方面发挥重要作用，同时为世界各地数百万人提供切实的帮助。作为我们特药事业部的区域市场经理，你将有宽广的职业发展平台，能够在团队及公司内部纵向或横向发展，能够参与到公司主力推广项目中，提升个人能力，通过在医药健康系统广泛的影响力和更多的资源来建立和扩展自己的网络和连接。
赛诺菲是一家创新型全球医疗保健公司，专注于免疫学，并在糖尿病和移植医学领域进行创新。在不同的国家，我们的优秀团队利用先进的数字技术、人工智能和个人专业知识，致力于提供一流的客户体验。我们专注于免疫学，在糖尿病和移植医学领域进行创新，追求进步，为全球数百万患者提供切实的帮助。
主要职责：
SRMM负责区域市场策略的制定与执行，提升医药产品的市场份额、品牌知名度和销售业绩，通过合作深入了解市场动态，挖掘潜力，推动市场推广和销售活动，实现业务目标。
二、岗位职责
（一）市场策略
制定区域市场推广计划，确保与公司目标一致。 组织市场推广活动，调整策略以保持竞争优势。
（二）销售支持
与销售团队紧密合作，提供市场支持，助力完成任务。 收集市场反馈，协同解决问题，优化策略。 协助销售团队制定市场推广方案，促进合作。
（三）客户关系
维护重点客户关系，提升满意度和忠诚度。 组织客户关怀活动，巩固合作关系。 收集客户反馈，跟进改进措施。
（四）市场调研
开展市场调研，收集信息，为策略制定和产品优化提供依据。 撰写市场分析报告，提供决策参考。 提出产品改进建议，参与产品规划和研发讨论。
（五）预算管理
制定市场预算方案，明确费用明细。 控制费用支出，调整超预算项目。 总结和分析费用使用情况，评估效果。
关于候选人：
（一）教育背景
1. 本科及以上学历，医学、药学、市场营销等相关专业优先。
（二）工作经验
1. 具有2年以上区域市场经验，MNC优先
2. 有丰富的市场活动组织策划和执行经验，熟悉各类学术会议、产品推广会等活动的流程和要点。
3. 具备良好的销售支持经验，能够与销售团队紧密配合，协同完成销售任务。
（三）专业知识
1. 熟悉医药行业市场动态、政策法规、产品知识等，对医药市场发展趋势有敏锐的洞察力。
2. 掌握市场调研、分析的基本方法和工具，能够运用数据分析结果指导市场策略制定。
3. 具备扎实的市场营销理论基础，熟悉品牌推广、客户关系管理等市场营销领域的专业知识。
为什么选择赛诺菲？
- 与一个相互支持、着眼于未来的团队一起努力，共同实现科学奇迹。
- 无论是在国内还是在国外，你都有无限的机会增长才干，推动事业发展。
- 享受周到、精心设计的奖励方案，肯定您的贡献，扩大您的影响。
- 享受各种健康和保健福利，以照顾好自己和家人，这些福利包括高质量的医疗保健、预防和健康计划以及至少14周的不分性别的育儿假。
追寻发展。探索菲凡。
进步需要我们每个人的参与——不论其背景、地域、或职业，我们都有一个共同的愿望：创造奇迹。你也可以成为其中的一员。我们不断追求变革，拥抱新思想，探索我们所能提供的一切机会。让我们一起追求进步。共同发现菲凡。
在赛诺菲，不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾或性别认同，我们为所有人提供平等的机会。
请观看我们的《ALL in》视频，并在官网（sanofi.com）上查看赛诺菲的多元化、公平与包容倡议！
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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Sanofi careers in China
From research and engineering to sales, we're all working toward the same ambitious goal – halving the time from discovery to therapy. Our people develop incredible careers, alongside 40 new innovative drugs and vaccines for China. We also support the national health department in preparing for China 2030. It's how we've become a China Top Employer and have continued to grow since opening our first China site in 1982.
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